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Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld - Konzeption Und Anwendung Eines Customer-Equity-Wettbewerbsmodells (German, Paperback, 2009 ed.) Loot Price: R1,935
Discovery Miles 19 350
Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld - Konzeption Und Anwendung Eines...

Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld - Konzeption Und Anwendung Eines Customer-Equity-Wettbewerbsmodells (German, Paperback, 2009 ed.)

Prof Dr Christoph Burmann; Alexander Breusch

Series: Innovatives Markenmanagement

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Loot Price R1,935 Discovery Miles 19 350 | Repayment Terms: R181 pm x 12*

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Alexander Breusch entwickelt ein erweitertes Customer-Equity-Modell, das explizit ein dynamisches Wettbewerbsumfeld berucksichtigt und leitet Handlungsempfehlungen fur ein erfolgreiches Customer-Equity-Management in wettbewerbsintensiven Markten ab."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Innovatives Markenmanagement
Release date: December 2008
First published: December 2008
Foreword by: Prof Dr Christoph Burmann
Authors: Alexander Breusch
Dimensions: 210 x 148 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 422
Edition: 2009 ed.
ISBN-13: 978-3-8349-1295-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1295-6
Barcode: 9783834912954

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