A fresh and engaging introduction to the science behind pollution disasters for science and non-science majors Coming generations will have to reckon with a growing number of environmental challenges, whether caused by climate change, population growth or industrial production. Polluted Earth: The Science of Earth's Environment combines the best features of a textbook and a popular science book. It retains the organization needed for a course while adopting a highly illustrative style that is mirrored in a multitude of case studies: short, self-contained and well-illustrated stories of well-known pollution disasters that are highly engaging for both science and non-science majors, from the historic Black Sunday dust storm in the midwestern United States to the more recent Deepwater Horizon spill in the Gulf of Mexico. From the very start, it also introduces the concept of environmental justice that ties pollution to economic and social life, bringing its subject into the world of the reader in an unprecedented way. Polluted Earth readers will also find: Well-known case studies including the Great London smog, the Pacific Gas and Electric case (made famous by Erin Brockovitch), the Exxon Valdez, and more Detailed illustrations showing the spatial and temporal relations of various pollution sources Modern technological solutions already in use by environmental industries A comprehensive list of pollutants, their health & environmental impact and their regulated exposure limits With its fresh and engaging style, Polluted Earth is an ideal introduction to the concepts, tasks and challenges of environmental science for undergraduate students of all disciplines.

International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.