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The demand for organizational accountability has never been
greater. The future of work, talent, and employment are changing at
an unprecedented pace, and organizational decisions about how to
invest in people are under increasing scrutiny. Leaders realize
their decisions about human resources are crucial in an uncertain
and interconnected world, yet decisions about people remain among
the least systematic and evidence-based, compared to resources such
as money and technology. Investing in People draws upon
state-of-the art practice and research across disciplines including
psychology, economics, accounting, and finance to provide HR
professionals and leaders with proven guidelines for evaluating key
HR initiatives. It is based on a comprehensive framework that
clarifies and supports strategic linkages between investments in
human capital and important outcomes that senior leaders most care
about, such as talent acquisition, engagement, learning, customer
service and higher financial returns. Readers will master crucial
foundational principles such as risk, return, and economies of
scale and use them to evaluate investments objectively in
everything from work/life programs to training. Also included are
powerful ways to integrate HR with enterprise strategy and
budgeting and gain decision buy-in from business leaders outside
HR.
Professional practice in the design and execution of employee
survey programs has evolved tremendously over the past decade.
Advances in technology and enthusiastic new interest in talent
analytics have combined to create an exciting space with a good
deal of innovation along methodological lines, matched by renewed
interest in the strategic role of surveys and sensing for improving
organizational effectiveness. Providing solid grounding in the
basic issues of content development, interpreting results, and
driving action, this book also addresses cutting-edge topics in the
area of survey analytics (including applications of computational
linguistics and artificial intelligence). Significant emphasis is
given to ethical issues which are particularly salient given the
zeitgeist for ensuring the protection of data and the privacy of
survey respondents. The book is appropriate for use in advanced
graduate level courses in survey research and will be a valuable
shelf resource for survey practitioners whether trained formally in
I-O psychology or other areas of organizational science.
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