Professional practice in the design and execution of employee
survey programs has evolved tremendously over the past decade.
Advances in technology and enthusiastic new interest in talent
analytics have combined to create an exciting space with a good
deal of innovation along methodological lines, matched by renewed
interest in the strategic role of surveys and sensing for improving
organizational effectiveness. Providing solid grounding in the
basic issues of content development, interpreting results, and
driving action, this book also addresses cutting-edge topics in the
area of survey analytics (including applications of computational
linguistics and artificial intelligence). Significant emphasis is
given to ethical issues which are particularly salient given the
zeitgeist for ensuring the protection of data and the privacy of
survey respondents. The book is appropriate for use in advanced
graduate level courses in survey research and will be a valuable
shelf resource for survey practitioners whether trained formally in
I-O psychology or other areas of organizational science.
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