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In the late 2000s, the Walt Disney Company expanded, rebranded, and
recast itself around "woke," empowered entertainment. This new era
revitalized its princess franchise, seeking to elevate its female
characters into heroes who save the day. Recasting the Disney
Princess in an Era of New Media and Social Movements analyzes the
way that the Walt Disney Company has co-opted contemporary social
discourse, incorporating how audiences interpret their world
through new media and activism into the company's branding
initiatives, programming, and films. The contributors in this
collection study the company's most iconic franchise, the Disney
princesses, to evaluate how the company has addressed the
patriarchy its own legacy cemented. Recasting the Disney Princess
outlines how the current Disney era reflects changes in a global
society where audiences are empowered by new media and social
justice movements.
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