To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.

A key long-term challenge faced by the United States and other leading world economies is breaking the link between economic growth and oil consumption. The energy price shocks of 1973 and 1979 showed the fragility of these dependent relationships and their impact on world politics. Alfred Marcus ably examines U.S. energy policymaking and reveals both the shortcomings and failures--as well as the surprising successes--of past energy-policy efforts. Following a review of events that transpired in the Persian Gulf after August, 1990, Marcus examines worldwide trends in energy production/consumption since the first energy-supply crisis of 1973. Ensuing chapters discuss the economics and politics of energy policy, the role(s) of markets and governments, and parts played by supplier and user nations from countries to cartels. Unique to this text is Marcus's review of U.S. policies and reactions to energy shortages as compared with the experiences of other major consuming nations (Japan, France, and Great Britain). At a time when energy policy is among the most important issues in world politics, Controversial Issues in Energy Policy skillfully outlines new and enduring issues of energy policy for academics and students in public policy, political science, public administration, and economics, as well as policy makers. "Marcus provides a valuable insight into the dynamics of policy and politics around a vitally important resource." --Political Studies Association

A key long-term challenge faced by the United States and other leading world economies is breaking the link between economic growth and oil consumption. The energy price shocks of 1973 and 1979 showed the fragility of these dependent relationships and their impact on world politics. Alfred Marcus ably examines U.S. energy policymaking and reveals both the shortcomings and failures--as well as the surprising successes--of past energy-policy efforts. Following a review of events that transpired in the Persian Gulf after August, 1990, Marcus examines worldwide trends in energy production/consumption since the first energy-supply crisis of 1973. Ensuing chapters discuss the economics and politics of energy policy, the role(s) of markets and governments, and parts played by supplier and user nations from countries to cartels. Unique to this text is Marcus's review of U.S. policies and reactions to energy shortages as compared with the experiences of other major consuming nations (Japan, France, and Great Britain). At a time when energy policy is among the most important issues in world politics, Controversial Issues in Energy Policy skillfully outlines new and enduring issues of energy policy for academics and students in public policy, political science, public administration, and economics, as well as policy makers. "Marcus provides a valuable insight into the dynamics of policy and politics around a vitally important resource." --Political Studies Association

All organizations must cope with future uncertainties. These uncertainties affect the strategic choices they make. They must commit scarce organizational resources to future outcomes which they have little assurance will come into being. Marcus explores how decision makers in the energy industry made choices in the face of such uncertainties, specifically examining two major uncertainties they confronted in the 2012-18 period - price volatility and climate change. Marcus tells the story of how different companies in the integrated oil and natural gas sector and in the motor vehicle sector responded to these uncertainties. In the face of these challenges, companies in the energy industry hedged their bets by staking out paradoxical or contrasting positions. On the one hand, they focused on capturing as much gain as they could from the world's current dependence on fossil fuels and on the other hand they made preparations for a future in which fossil fuels might not be the world's dominant energy source.

To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.