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The relationship between media and sport has become of particular
interest to media scholars over the last decade. As the
significance of sport itself has grown in a variety of other
disciplines, the study of the ways in which media and sport
interact across boundaries can be found in literature on the
sociology of sport, history of sport, gender studies, cultural
studies, journalism, leisure studies and beyond. For scholars
interested in the media in particular, sport can shed light on a
range of issues central to media studies. This book focuses on the
sport-media phenomenon and analyses such issues as new media
technology, gender, ethnicity, collective identity and
globalization, as well as aspects of the political economy of the
media.
An examination of the central features of the sport-media
phenomenon, focusing on Europe and the USA. The book analyses such
issues as new media technology; gender, ethnicity and local
dimensions of collective identity; women in American basketball
advertising; and cult football radio in Scotland.
Sports stars are omnipresent icons of popular culture. In the
global age of celebrity, few public personae enjoy greater
popularity and recognition than professional athletes. Yet, beyond
their sporting achievements, athletes - from stars with near-global
appeal such as Muhammad Ali or Tiger Woods to local and national
sporting heroes - embody and reflect key political, social, and
cultural discourses of our time. This anthology investigates sports
stardom in its global context across the spectrum of spectator
sport: from the quest of Japanese star athletes to exorcise the
cultural demons of postwar Japan, to the Mexican pitcher
celebrating victory in the first major league baseball game played
on Mexican soil; from the naturalization of a Croatian footballer
in Israel, to the marginalization of Scottish women curlers at the
Winter Olympics. Reflecting this focus, Bodies of Discourse
conceptualizes the discourses surrounding sports stars as part of
an increasingly transnational and fragmented public sphere and thus
traces the economic, social, and cultural roles of these
discourses, ranging from nationalism and racism to foreign affairs
and sexual politics.
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