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Bodies of Discourse - Sport Stars, Mass Media and the Global Public (Hardcover, New edition)
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Bodies of Discourse - Sport Stars, Mass Media and the Global Public (Hardcover, New edition)
Series: Mass Communication & Journalism, 3
Expected to ship within 12 - 17 working days
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Sports stars are omnipresent icons of popular culture. In the
global age of celebrity, few public personae enjoy greater
popularity and recognition than professional athletes. Yet, beyond
their sporting achievements, athletes - from stars with near-global
appeal such as Muhammad Ali or Tiger Woods to local and national
sporting heroes - embody and reflect key political, social, and
cultural discourses of our time. This anthology investigates sports
stardom in its global context across the spectrum of spectator
sport: from the quest of Japanese star athletes to exorcise the
cultural demons of postwar Japan, to the Mexican pitcher
celebrating victory in the first major league baseball game played
on Mexican soil; from the naturalization of a Croatian footballer
in Israel, to the marginalization of Scottish women curlers at the
Winter Olympics. Reflecting this focus, Bodies of Discourse
conceptualizes the discourses surrounding sports stars as part of
an increasingly transnational and fragmented public sphere and thus
traces the economic, social, and cultural roles of these
discourses, ranging from nationalism and racism to foreign affairs
and sexual politics.
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