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How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Paperback, 2nd edition):... How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Paperback, 2nd edition)
Alison Baverstock, Susannah Bowen, Steve Carey
R1,122 Discovery Miles 11 220 Ships in 9 - 15 working days

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands! Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further. Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs. This thoroughly updated edition covers: The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work. Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Hardcover, 2nd edition):... How to Get a Job in Publishing - A Guide to Careers in the Booktrade, Magazines and Communications (Hardcover, 2nd edition)
Alison Baverstock, Susannah Bowen, Steve Carey
R3,846 Discovery Miles 38 460 Ships in 12 - 17 working days

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands! Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further. Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs. This thoroughly updated edition covers: The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work. Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

How to Market Books (Paperback, 6th edition): Alison Baverstock, Susannah Bowen How to Market Books (Paperback, 6th edition)
Alison Baverstock, Susannah Bowen
R570 R539 Discovery Miles 5 390 Save R31 (5%) Ships in 5 - 10 working days

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

How to Market Books (Hardcover, 6th edition): Alison Baverstock, Susannah Bowen How to Market Books (Hardcover, 6th edition)
Alison Baverstock, Susannah Bowen
R4,167 Discovery Miles 41 670 Ships in 12 - 17 working days

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

Contemporary Publishing and the Culture of Books (Hardcover): Alison Baverstock, Richard Bradford, Madelena Gonzalez Contemporary Publishing and the Culture of Books (Hardcover)
Alison Baverstock, Richard Bradford, Madelena Gonzalez
R4,144 Discovery Miles 41 440 Ships in 12 - 17 working days

Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

At the Height of the Moon - A Book of Bedtime Poetry and Art (Hardcover): Annette Roeder, Alison Baverstock, Matt Cunningham At the Height of the Moon - A Book of Bedtime Poetry and Art (Hardcover)
Annette Roeder, Alison Baverstock, Matt Cunningham
R491 Discovery Miles 4 910 Ships in 12 - 17 working days

Drawing from centuries of artistic and literary traditions from around the world, this gorgeous bedtime book pairs works of art with poems and short fiction. Divided into eight thematic sections it features dozens of double-paged spreads that families will turn to again and again as part of their bedtime routine. The carefully chosen, diverse selection of images includes works by John Singer Sargent, Georgia O'Keeffe, Utagawa Hiroshige and Henri Le Sidoner among many others, beautifully reproduced in luminous colour. Accompanying these artworks are poems, mediations and short fiction that range from lighthearted verse to eerie folktales. Together these words and pictures create meaningful impressions that children will treasure and remember as they drift off to sleep-and hold onto for the rest of their lives.

Contemporary Publishing and the Culture of Books (Paperback): Alison Baverstock, Richard Bradford, Madelena Gonzalez Contemporary Publishing and the Culture of Books (Paperback)
Alison Baverstock, Richard Bradford, Madelena Gonzalez
R1,218 Discovery Miles 12 180 Ships in 12 - 17 working days

Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

It's Not Fair! - Parenting the bright and challenging child (Paperback, Digital original): Alison Baverstock, Gill Hines It's Not Fair! - Parenting the bright and challenging child (Paperback, Digital original)
Alison Baverstock, Gill Hines
R311 R117 Discovery Miles 1 170 Save R194 (62%) Ships in 12 - 17 working days

Can your child run rings around you, and always have the last word? Is your child strong-willed and very independent for his or her age? Do they refuse to take 'no' for an answer? If the answer to these questions is 'yes', then it is likely that you have a bright and challenging child. Whilst there are many positives to parenting such children, it can also be very demanding. IT'S NOT FAIR! is designed specifically for the parents of young children who are independent, risk-taking and hard to rein in. It will help you to: * Set and reinforce boundaries - and explain why you should * Identify the issues and risks that your child may face - and help them to prepare for them * Discuss sensitive issues together - such as sex and drugs * Help your child to be more aware of the needs of others

The Home Education Handbook - A comprehensive and practical guide to educating children at home (Paperback): Gill Hines, Alison... The Home Education Handbook - A comprehensive and practical guide to educating children at home (Paperback)
Gill Hines, Alison Baverstock 1
R477 R428 Discovery Miles 4 280 Save R49 (10%) Ships in 12 - 17 working days

'Home-educators want to provide a high quality learning experience for their children and this handbook is an excellent resource for making this aspiration a reality' - Dr Adam Boddison, Chief Executive of National Association of Special Educational Needs If you are thinking of home educating your child, your initial surprise may be at how easy it is to turn intention into reality. Once you have deregistered your child, you are largely left to get on with delivering education from home, as you see best. This book is full of practical guidance for parents, based on the authors' long experience of working with children and young people; their parents, teachers and schools. It will help you plan what is taught, as well as when and how. The authors not only consider how to benefit from the opportunities home education provides, but also suggest creative ways to fill the potential gaps that might arise from not being part of the traditional school system. The Home Education Handbook covers everything from the socialisation of home-educated children to advice on supporting the motivation and resilience of all involved. This is a book that every parent who is considering home education or flexi-schooling, or is simply keen to ensure that their child gets the best education possible, needs to read.

Later! - A guide to parenting a young adult (Paperback): Gill Hines, Alison Baverstock Later! - A guide to parenting a young adult (Paperback)
Gill Hines, Alison Baverstock; Foreword by Sandi Toksvig
R676 R431 Discovery Miles 4 310 Save R245 (36%) Ships in 12 - 17 working days

One minute you are taking your child to school, the next they're turning into a young adult. It may seem like only months since you were first filling your child's lunch box, but the school career moves with such momentum that it isn't long before they are facing the challenges of further education, job hunting and living independently. This new book will help you to encourage self-reliance in your nearly grown children and prepare them for independence in the real world. It also shows how you can prepare for a time when your child's excitement at the prospect of leaving school, going to university or just living on their own leaves you feeling passed over and obsessed by detail they see as unimportant. How do you start to think about what to do with the rest of your life - picking up on ambitions, both personal and professional, and prioritising your own friends and interests? And how do you handle the situation when, as is increasingly common, children later decide to return home to live? This book addresses current issues such as boomerang kids, sofa syndrome and how to motivate, money management for a generation disinclined to save, the hotel of Mum and Dad, and much more. Later! is an empathetic guide to making sense of life at a time when all the ground rules need to be reconsidered, if not renegotiated. Packed with strategies, exercises and question-and-answer sections, Later! is user-friendly and entirely practical. It considers the hopes and plans of parents and children alike and, in the process, demonstrates how to 'move on' while sustaining a supportive, happy relationship.

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