This book is the first to document the visual history of print advertising in Australia and in so doing provides a valuable illustrated social history of Australia. Charles Troedel (18351906) was a master printer and lithographer, and the face behind the production of most of Australias early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album. Troedels catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture -- in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits -- defining the legal categories under which this content was protected and the way advertising came to be regulated. Lavishly illustrated with over 70 colour prints from the Troedel archive. Plus full reproduction of all 24 plates of The Melbourne Album (lithographic views of Melbourne from 18631864).