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This volume is the first to aim at summarizing all of the
scientific literature published so far regarding male-female
differences and similarities, not only in behavior, but also in
basic biology, physiology, health, perceptions, emotions, and
attitudes. Results from over 18,000 studies have been condensed
into more than 1,900 tables, with each table pertaining to a
specific possible sex difference. Even research pertaining to how
men and women are perceived (stereotyped) as being different is
covered. Throughout this book's eleven years in preparation, no
exclusions were made in terms of subject areas, cultures, time
periods, or even species. The book is accompanied by downloadable
resources containing all 18,000+ references cited in the book. Sex
Differences is a monumental resource for any researcher, student,
or professional who requires an assessment of the weight of
evidence that currently exists regarding any sex difference of
interest. It is also suitable as a text in graduate courses
pertaining to gender or human sexuality.
What effect does television viewing have on the quality of marriage
life? This is one of the questions that the authors discuss within
this new book, edited by Professor Amir Hetsroni from the
Department of English, Culture and Communication at Xi'an
Jiaotong-Liverpool University and published by Nova Science
Publishers. This book includes entries written by leading
international scholars that interpret the way romance is portrayed
on television, and the mark left by this portrayal on viewers.
About half of the chapters in this book present empirical inquires.
The other half consists of theoretical and critical accounts. The
collection offers in-depth analysis of some of the most successful
programs in recent years in America (How I Met Your Mother),
Britain (Silent Witness), Spain (Los Protegidos) and other
countries along with detailed reviews of the home screen
representation of love life within various demographic groups
(single white men), age cohorts (elderly) and other sects. The
outcome of exposure to popular programming on romantic fidelity,
dating plans, cohabitation expectations and other romance-related
concepts is thoroughly investigated. This book is an essential
addition to any serious library collections in media studies. It
can serve as a reference for undergraduate and graduate classes
concerned with media effects and TV research. It also makes an
interesting read for media personnel who are engaged in TV
production and journalists who cover the topic. The editor, Amir
Hetsroni, is a professor of communication at Xi'an
Jiaotong-Liverpool University in China. He is the author/editor of
four books and nearly 100 journal articles and book chapters. He is
also a media celebrity in his home country, Israel, where he takes
part in reality shows as a consultant and commentator, and takes an
active role in anti-censorship campaigns.
"Advertising and Reality: A Global Study of Representation and
Content" offers, for the first time, an extensive study of the way
our life is represented in advertising. Leading scholars from
different countries, who specialize in marketing communication and
media studies, review and analyze different advertising contents
and give us a truly cross-cultural view of the matter. Among the
contents that are thoroughly discussed throughout the book one
finds sexuality, violence, family activities, gender roles,
vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is
portrayed in the most popular format of marketing communication
worldwide.
"Advertising and Reality: A Global Study of Representation and
Content" offers, for the first time, an extensive study of the way
our life is represented in advertising. Leading scholars from
different countries, who specialize in marketing communication and
media studies, review and analyze different advertising contents
and give us a truly cross-cultural view of the matter. Among the
contents that are thoroughly discussed throughout the book one
finds sexuality, violence, family activities, gender roles,
vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is
portrayed in the most popular format of marketing communication
worldwide.
Reality television has become a world-wide phenomenon which has the
capability to crossover cultural boundaries and appeal to
distinctly different markets. Drawing theories from media studies,
economics, cultural studies and social science, this book reviews
how reality TV has conquered the world and has the potential to
remove successful dramatic genres from the prime-time line-up.
Reality television has become a world-wide phenomenon which has the
capability to crossover cultural boundaries and appeal to
distinctly different markets. Drawing theories from media studies,
economics, cultural studies and social science, this book reviews
how reality TV has conquered the world and has the potential to
remove successful dramatic genres from the prime-time line-up.
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