"Advertising and Reality: A Global Study of Representation and
Content" offers, for the first time, an extensive study of the way
our life is represented in advertising. Leading scholars from
different countries, who specialize in marketing communication and
media studies, review and analyze different advertising contents
and give us a truly cross-cultural view of the matter. Among the
contents that are thoroughly discussed throughout the book one
finds sexuality, violence, family activities, gender roles,
vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is
portrayed in the most popular format of marketing communication
worldwide.
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