Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Advertising and Reality - A Global Study of Representation and Content (Hardcover, New) Loot Price: R4,927
Discovery Miles 49 270
Repayment Terms: R462 pm x 12*
Add to cart
Advertising and Reality - A Global Study of Representation and Content (Hardcover, New): Amir Hetsroni

Advertising and Reality - A Global Study of Representation and Content (Hardcover, New)

Amir Hetsroni

 (sign in to rate)
Loot Price R4,927 Discovery Miles 49 270 | Repayment Terms: R462 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

"Advertising and Reality: A Global Study of Representation and Content" offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

General

Imprint: Bloomsbury Continuum
Country of origin: United States
Release date: October 2012
First published: August 2012
Editors: Amir Hetsroni
Dimensions: 152 x 220 x 23mm (L x W x T)
Format: Hardcover
Pages: 272
Edition: New
ISBN-13: 978-1-4411-7000-2
Languages: English
Subtitles: English
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 1-4411-7000-6
Barcode: 9781441170002

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R754 R684 Discovery Miles 6 840
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,496 Discovery Miles 34 960
Losing the News - The Future of the News That Feeds Democracy (Hardcover): Alex S. Jones
Losing the News - The Future of the News…
Alex S. Jones Hardcover R848 Discovery Miles 8 480
Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L....
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,249 Discovery Miles 12 490
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R563 Discovery Miles 5 630
Book of Ideas, 1 - A Journal of Creative Direction and Graphic Design - Volume 1 (Paperback): Radim Malinic
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R638 Discovery Miles 6 380
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R754 Discovery Miles 7 540
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R832 Discovery Miles 8 320
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,500 Discovery Miles 25 000

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners