"Advertising and Reality: A Global Study of Representation and Content" offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

This volume is the first to aim at summarizing all of the scientific literature published so far regarding male-female differences and similarities, not only in behavior, but also in basic biology, physiology, health, perceptions, emotions, and attitudes. Results from over 18,000 studies have been condensed into more than 1,900 tables, with each table pertaining to a specific possible sex difference. Even research pertaining to how men and women are perceived (stereotyped) as being different is covered. Throughout this book's eleven years in preparation, no exclusions were made in terms of subject areas, cultures, time periods, or even species. The book is accompanied by downloadable resources containing all 18,000+ references cited in the book. Sex Differences is a monumental resource for any researcher, student, or professional who requires an assessment of the weight of evidence that currently exists regarding any sex difference of interest. It is also suitable as a text in graduate courses pertaining to gender or human sexuality.

What effect does television viewing have on the quality of marriage life? This is one of the questions that the authors discuss within this new book, edited by Professor Amir Hetsroni from the Department of English, Culture and Communication at Xi'an Jiaotong-Liverpool University and published by Nova Science Publishers. This book includes entries written by leading international scholars that interpret the way romance is portrayed on television, and the mark left by this portrayal on viewers. About half of the chapters in this book present empirical inquires. The other half consists of theoretical and critical accounts. The collection offers in-depth analysis of some of the most successful programs in recent years in America (How I Met Your Mother), Britain (Silent Witness), Spain (Los Protegidos) and other countries along with detailed reviews of the home screen representation of love life within various demographic groups (single white men), age cohorts (elderly) and other sects. The outcome of exposure to popular programming on romantic fidelity, dating plans, cohabitation expectations and other romance-related concepts is thoroughly investigated. This book is an essential addition to any serious library collections in media studies. It can serve as a reference for undergraduate and graduate classes concerned with media effects and TV research. It also makes an interesting read for media personnel who are engaged in TV production and journalists who cover the topic. The editor, Amir Hetsroni, is a professor of communication at Xi'an Jiaotong-Liverpool University in China. He is the author/editor of four books and nearly 100 journal articles and book chapters. He is also a media celebrity in his home country, Israel, where he takes part in reality shows as a consultant and commentator, and takes an active role in anti-censorship campaigns.

"Advertising and Reality: A Global Study of Representation and Content" offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Reality television has become a world-wide phenomenon which has the capability to crossover cultural boundaries and appeal to distinctly different markets. Drawing theories from media studies, economics, cultural studies and social science, this book reviews how reality TV has conquered the world and has the potential to remove successful dramatic genres from the prime-time line-up.

Reality television has become a world-wide phenomenon which has the capability to crossover cultural boundaries and appeal to distinctly different markets. Drawing theories from media studies, economics, cultural studies and social science, this book reviews how reality TV has conquered the world and has the potential to remove successful dramatic genres from the prime-time line-up.