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The world of business is changing—fast. The prevailing model for creating wealth—which has its roots in the industrial revolution and which dominated the last century—no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successful global businesses will draw profit from their own environmental responsibility.
On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.
Amory B. Lovins is one of the world's leading authorities on energy, integrative design, and their links with economy, environment, development, and security. This unique collection brings together his most important and influential writings and forms an inspiring resource for anyone wishing to gain a deeper understanding of the issues which lie at the heart of sustainability and energy challenges. Featuring work from across his long career spanning energy, design, transport, climate, security, law, mountaineering, politics, proliferation, health, business, biotechnology, physics, and politics, the book explores the relevance of the ideas to the sustainability problems we face today a relevance which is often exasperatingly] evident. The collection also includes old and new personal essays on the environment and poignant letters to the editor. The selection shows Lovins' development as an expert in the complex technical fields of energy and resource policy as well as his simple love of the planet we call home. A key 'getting up to speed' text for undergraduate and graduate students on sustainability-related courses, it also arms professionals with the visions and arguments they need to drive through policy and innovation, and is an inspiring read for anyone working in or interested in the field of sustainability.
On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.
Upward trending and volatile materials and energy prices, difficult credit conditions and the myriad opportunities of the digital revolution are combining to make a circular economy the key value driver for the coming decades. A New Dynamic makes the contemporary case for a profound shift from throughput to 'roundput', from ownership to access. The circular economy is enabled by disruptive information technology and the design of materials and products to flow in effective cycles and at high quality - 'made to be made again'. The size of the prize is in the billions of dollars of materials cost savings per year. A New Dynamic features some of the leading writers and practitioners in the field including Walter Stahel, Michael Braungart, Amory Lovins and Chris Tuppen. The volume contains contributions on understanding the model, business case studies, the performance economy, history and development and the entrepreneurial opportunities of these fluid times. This book is a mandated reader for the MBA in Innovation, Enterprise and the Circular Economy at Bradford University School of Management.
Today's electricity industry - large power stations feeding a nationwide grid - will soon be a thing of the past. This book explains why and what will replace it - decentralized and distributed electrical resources which can be up to 10 times as economically valuable. The authors - all leading experts in the field - explain very clearly and thoroughly all the benefits, so the engineers will understand the economic advantages and the investors will understand the engineering efficiencies. Here's what industry experts are saying about Small is Profitable... 'A tour-de-force and a goldmine of good ideas. It is going to have a stunning impact on thinking about electricity.' Walter C. Patterson, Senior Research Fellow, Royal Institute of International Affairs, London. 'An amazing undertaking - incredibly ambitious yet magnificently researched and executed.' Dr. Shimon Awerbuch, Senior Advisor, International Energy Agency, Paris. 'Outstanding...You have thought of some [benefits] I never considered...A great resource for the innovation in energy services that will have to take place for us to have a sustainable future.' Dr. Carl Weinberg, Weinberg Associates, former Research Director, PG&E. 'This is a brilliant synthesis and overview with a lot of original analytics and insights and a very important overall theme. I think it is going to have a big impact.' Greg Kats, Principal, Capital E LLC, former Finance Director for Efficiency and Renewable Energy, U.S. Department of Energy. 'E. F. Schumacher would be proud of this rigorous extension of his thesis in Small is Beautiful. It shows how making systems the right size can make them work better and cost less. Here are critical lessons for the new century: technologies tailored to the needs of people, not the reverse, can improve the economy and the environment.' Dr. Daniel Kammen, Professor of Energy and Society and of Public Policy, University of California, Berkeley. 'Small is Profitable creates an unconventional but impeccably reasoned foundation to correctly assign the costs and true benefits of distributed energy systems. It has become an indispensable tool for modelling distributed energy systems benefits for us.' Tom Dinwoodie, CEO and Chairman, PowerLight Corporation. 'A Unique and valuable contribution to the distributed energy industry...Small Is Profitable highlights the societal benefits of distributed resources, and will be a helpful guide to policymakers who wish to properly account for these benefits in the marketplace.' Nicholas Lenssen, Senior Director, Primen. 'This book will shift the electric industry from the hazards of overcentralization toward the new era where distributed generation will rule.' Steven J. Strong, President, Solar Design Associates, Inc. 'Readers will understand why distributed resources are poised to fundamentally alter the electric power system. Its comprehensive review of the benefits of distributed resources [is] an important part of my library.' Dr. Thomas E. Hoff, President, Clean Power Research. 'The most comprehensive treatise on distributed generation.... Great job and congratulations.' Howard Wenger, Principal, Pacific Energy Group '..[D]ensely packed with information and insights...goes a long way to demonstrate that the former paradigm of electric power supply no longer makes sense.' Prof. Richard Hirsh, University of Vermont, Leading historian of the electric power sector. 'Amory Lovins was already the world's most original and influential thinker on the future of energy services in general and electricity systems in particular. This remarkable book is a very worthy addition to an extraordinary legacy.' Ralph Cavanagh, Energy Co-Director, Natural Resources Defense Council. 'This is a book every utility professional should have on the bookshelf.' Dr Peter S. Fox-Penner, Principal and Chairman of the Board, the Brattle Group, former Principal Deputy Assistant Secretary of Energy.
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