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Global movements and protests from the Arab Spring to the Occupy
Movement have been attributed to growing access to social media,
while without it, local causes like #bringbackourgirls and the ice
bucket challenge may have otherwise remained unheard and unseen.
Regardless of their nature – advocacy, activism, protest or
dissent – and beyond the technological ability of digital and
social media to connect support, these major events have all been
the results of excellent communication and public relations. But PR
remains seen only as the defender of corporate and capitalist
interests, and therefore resistant to outside voices such as
activists, NGOs, union members, protesters and whistle-blowers.
Drawing on contributions from around the world to examine the
concepts and practice of "activist," "protest" and "dissent" public
relations, this book challenges this view. Using a range of
international examples, it explores the changing nature of protest
and its relationship with PR and provides a radical analysis of the
communication strategies and tactics of social movements and
activist groups and their campaigns. This thought-provoking
collection will be of interest to researchers and advanced students
of public relations, strategic communication, political science,
politics, journalism, marketing, and advertising, and also to PR
professionals in think tanks and NGOs.
Global movements and protests from the Arab Spring to the Occupy
Movement have been attributed to growing access to social media,
while without it, local causes like #bringbackourgirls and the ice
bucket challenge may have otherwise remained unheard and unseen.
Regardless of their nature - advocacy, activism, protest or dissent
- and beyond the technological ability of digital and social media
to connect support, these major events have all been the results of
excellent communication and public relations. But PR remains seen
only as the defender of corporate and capitalist interests, and
therefore resistant to outside voices such as activists, NGOs,
union members, protesters and whistle-blowers. Drawing on
contributions from around the world to examine the concepts and
practice of "activist," "protest" and "dissent" public relations,
this book challenges this view. Using a range of international
examples, it explores the changing nature of protest and its
relationship with PR and provides a radical analysis of the
communication strategies and tactics of social movements and
activist groups and their campaigns. This thought-provoking
collection will be of interest to researchers and advanced students
of public relations, strategic communication, political science,
politics, journalism, marketing, and advertising, and also to PR
professionals in think tanks and NGOs.
Over the past half century, corporate social responsibility has
become an important concept in management, marketing and
communication literature. In the past twenty years a visible shift
has been made into what was written about CSR: a move away from the
financial benefits derived from such activities towards
reputational impact, stakeholder relationships and communication
with a wide range of audiences being noted. With social and digital
media reshaping the way in which business is conducted, and with
the number of companies embracing the new social medium for their
marketing and communication programmers, this book re-examines CSR
practices from a digital perspective. In doing so, it revisits some
of the theoretical discussions about CSR while inquiring whether
and how CSR can be applied online. This book examines key
conceptual insights about corporate social responsibility and
digital and social media, and explores best practices for online
CSR. In this way, the volume explores the impact and influence of
the new 'social' on responsibility and its feasibility,
measurability and success in a boundary-less world.
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