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Visitor Experience Design (Hardcover)
Noel Scott, Jun Gao, Jianyu Ma; Contributions by Pierre Benckendorff, Ana Claudia Campos, …
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R2,799
Discovery Miles 27 990
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Ships in 12 - 17 working days
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Most discussion of visitor experiences uses a behavioural or
managerial approach where the way the visitor thinks is ignored -
it's a black box. Visitor Experience Design is the first book of
its kind to examine best practice in creating and delivering
exciting and memorable travel and visitation experiences from a
cognitive psychological perspective - it opens the black box. The
chapters draw on recent findings from cognitive psychology,
cognitive science and neuroscience to provide a basis for a better
understanding of the antecedents of a memorable experience,
including: * The psychological process of the formation or creation
of a visitor's experiences * Psychological aspects of tourism
experiences such as attention, emotion, memory and mindfulness *
Pre-stage experience: customer inputs such as knowledge, myths,
values and memories from previous travel * On-site experience:
co-creation processes * Post-stage experience: immediate and long
term outcomes including happiness and well-being * Experience
design cases Tourism, hospitality and event managers seek to
provide WOW experiences to their visitors through better design and
management.This book encourages the discussion of different facets
of experience design such as emotions, attentions, sensations,
learning, the process of co-creation and experiential stimuli
design. It will be of interest to tourism researchers and
postgraduate students studying tourism management, marketing and
product design.
Stories have always been part of tourism with tourists eager to
both share and listen to stories about destinations. Destinations
also build identity and distinctiveness by sharing stories with
visitors. It is essential to gain a deeper understanding of the
role that stories play in marketing and branding destinations, as
well as how storytelling through digital mobile technologies can
aid in these practices. Global Perspectives on Strategic
Storytelling in Destination Marketing is a key reference that
offers theoretical frameworks and empirical approaches to the study
of storytelling in tourism at the organizational and destination
levels, and from the perspectives of experience providers and
customers. It further addresses current and future challenges of
tourism organizations and destinations that may be tackled by
creatively adopting storytelling as a strategy for brand
differentiation and customer involvement. Covering topics such as
film-induced tourism, heritage tourism, and community engagement,
this premier reference source is an excellent resource for
marketers, advertising executives, brand managers, travel agencies,
tour operators, event and program managers, business executives,
government officials, community leaders, students, researchers,
academicians, professionals, and practitioners in the tourism and
hospitality industry.
Stories are central to human life and cultural cohesion. Moreover,
stories have always been part of tourism practice, from both
perspectives of providers and consumers. Tourists are eager to
listen to stories about the destination, but also to share with
friends and relatives their personal meaningful events during a
trip. Destinations also then build identity and distinctiveness by
sharing stories with visitors. Stories convey meaning and are also
powerful tools for eliciting emotional responses. Stories develop
emotional bonds between people, and between people and
organizations and brands. Currently, digital mobile technologies
are part of the overall tourism experience, facilitating global
communication among consumers, and personal stories from tourism
experiences are common contents found in digital platforms and
social media. Stories have been a subject of research in many
sciences, ranging from anthropology and ethnography, to history,
sociology, linguistics, psychology and neuroscience. Storytelling
research in tourism draws from diverse academic sources, however
there is need to better address the sciences and theories informing
studies in this field, but also to explore the methodologies that
contribute the best to a deeper understanding of the role, for
tourists and providers, of stories. Practical issues related to the
management and marketing of tourism will expectedly benefit from
developing knowledge in this area. The book A Companion to
Storytelling in Tourism is a key reference in the study of
storytelling in tourism by covering a broad range of topics in this
stream of research. It provides an updated review of research, as
well as of the theoretical frameworks and empirical approaches
adopted so far to study storytelling applied to the context of
tourism, at the organization and destination levels, and from the
perspective of experience providers and customers. Additionally,
this book addresses current and future challenges of tourism
organizations and destinations that may be tackled by creatively
adopting storytelling as a strategy for brand differentiation and
customer involvement. In this respect, both innovative theoretical
and methodological contributions and case studies on the topic are
covered. This book is a dynamic resource for researchers, students
and professionals involved in the study and design of the tourism
experience, as well as in the marketing and management of tourism
organizations and destinations.
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