Fundamentals of Taxation emphasizes a hands-on approach to tax education. It's a Taxation textbook designed to expose beginning tax students to tax law, but to also teach the practical intricacies involved in the preparation of tax forms and tax returns. To train tomorrow's tax preparers to handle the complex U.S. tax law, the Fundamentals of Taxation author team has devised four primary teaching advantages: 1. Organized to closely follow the IRS tax forms. Actual tax forms are incorporated throughout the text, giving studentsthe opportunity to understand the principles behind tax law while they learn how to work with clients to obtain the information they will need to complete tax forms. 2. Proper reporting of tax issues are illustrated. The authors present a tax issue, discuss the legal requirements, illustrate the proper tax form placement, and show the completed form in the text, mixing practical and legal implications of tax preparation. 3. Integration of an individual income tax software package (TaxACT). 4. The authors supplement the text with citations of relevant tax authorities, such as the Internal Revenue Code, Treasury Regulations, Revenue Rulings, Revenue Procedures, and court cases.

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book's customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners' experience and support a worldwide learning community.

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book's customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners' experience and support a worldwide learning community.

This book offers a perspective on death and memory in recent Prehistory on the western Iberian Peninsula (Portugal, Spanish Extremadura and Andalusia). Within this territory the contributors to this volume record the variability of architectonic forms indicative of lengthy period changes in funerary contexts and transformations in the ideological-symbolic substrate of pre-writing communities. The Portuguese karstic region explored in this study lacks megalithic monuments despite the abundant raw material. The contributors attempt to answer questions such as whether this signifies a break with our understanding of 'Megalithism' as a result of identity ideologies. Other regions exhibit an expansion of Megalithism, often with exuberant forms, reflecting territorial expansion, while in others we encounter cists, pits and tumuli - all indicators of a new funerary order. The examples investigated in this collection of papers include - for the Neolithic: Oleiros, Castelo Branco, Alto Alentejo and Mondego; for the Neo-Chalcolithic/Early Bronze Age: Tomar, Abrantes, Santarem; for the Bronze Age: Pampilhosa da Serra, Alcoutim, Abrantes, Santarem, Viseu, Vila Nova de Paiva, Castro Daire. Included in this study are the necropolis caves of Spanish Extremadura, representing as they do a chronological continuum from the Early Neolithic to the Bronze Age, and other related sites such as the Canaleja Gorge karstic complex and a range of other megalithic phenomena (menhirs, stelae, cromlechs, dolmens) in the southern Iberian Peninsula (Alentejo and Andalusia)."

Jina and Sandy survived the unthinkable. Now they've set up a secret order in Seattle to fight the impossible - fairytale creatures born of human nightmares. Their tools: iron, lore, science, glamour, and support groups. Without access to the ancient societies of faerie hunters, they must rediscover how to protect themselves. As a dreamer in a rock band, Jina unknowingly feeds the fae and attracts unseen enemies at every turn. Now, they're finally on the tail of a dark monster bent on evil. She is a dreamer, so she must follow her heart - but which way does it lead? Delve into this deeply developedworld and meet beings who are simultaneously alien, elegant, and terrifying, living in a Seattle that is just a bit weirder than you think.