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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Digital and Social Media Marketing - A Results-Driven Approach (Paperback, 2nd edition)
Loot Price: R1,099
Discovery Miles 10 990
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Digital and Social Media Marketing - A Results-Driven Approach (Paperback, 2nd edition)
Expected to ship within 9 - 15 working days
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The second edition of Digital and Social Media Marketing is an
up-to-date, industry-led results-driven guide to digital marketing.
Mixing academic theory with practical examples from a range of
different organisations worldwide, it provides insight into, and
techniques to enable, the creation, development and maintenance of
a successful digital presence. This highly regarded textbook has
been fully revised to bring the content up-to-date with the newest
digital technologies. With topics including developing an effective
digital presence, search engine optimization, and measuring brand
awareness, the new edition also looks at digital ethics, General
Data Protection Regulation and privacy, artificial intelligence and
machine learning, and voice strategies. New international case
studies are explored, including Alibaba and Amazon, as well as
revised practical exercises in each chapter, enabling students to
see how the concepts underpinning digital and social media
marketing support business success. The book's customisable Digital
Business Maturity Model, and the Buyer Persona Spring, offer
organisations a clear road map for understanding their own levels
of technology adoption and digital strategy development. This
accessible textbook provides a hands-on, user-friendly platform to
turn skills and knowledge into strategic advantage. It is ideal for
advanced undergraduate and postgraduate students of digital
marketing and marketing strategy and for practitioners aiming to be
at the cutting edge of digital and social media marketing.
Alongside electronic resources for each chapter, this new edition
also includes digital learning materials, case studies and
exercises available in a supporting online learning environment.
The online materials further enhance learners' experience and
support a worldwide learning community.
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