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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Business Marketing Management : B2B, EMEA Edition (Paperback, New edition)
Loot Price: R699
Discovery Miles 6 990
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Business Marketing Management : B2B, EMEA Edition (Paperback, New edition)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Reflecting the latest trends and issues, the new Europe, Middle
East & Africa Edition of Business Marketing Management: B2B
delivers comprehensive, cutting-edge coverage that equips students
with a solid understanding of today's dynamic B2B market. The
similarities and differences between consumer and business markets
are clearly highlighted and there is an additional emphasis on
automated B2B practices and the impact of the Internet.
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