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Business Marketing Management : B2B, EMEA Edition (Paperback, New edition) Loot Price: R699
Discovery Miles 6 990
Repayment Terms: R66 pm x 12*
Business Marketing Management : B2B, EMEA Edition (Paperback, New edition): Thomas Speh, Michael Hutt

Business Marketing Management : B2B, EMEA Edition (Paperback, New edition)

Thomas Speh, Michael Hutt

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Loot Price R699 Discovery Miles 6 990 | Repayment Terms: R66 pm x 12*

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Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: 2014
Authors: Thomas Speh • Michael Hutt
Dimensions: 261 x 195 x 16mm (L x W x T)
Format: Paperback
Pages: 348
Edition: New edition
ISBN-13: 978-1-4080-9371-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > University Of Johannesburg > Business & Economics
Books > Academic & Education > University Of Johannesburg > Business Management
Books > Academic & Education > University Of Johannesburg > Marketing
LSN: 1-4080-9371-5
Barcode: 9781408093719

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