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Management Research: Applying the Principles of Business Research
Methods supports new researchers on every step of the research
journey, from defining a project to communicating its findings, as
well as balancing the technical aspects of research with the
management of the project itself. Structured around the key stages
of a research project, the text reflects the richness and diversity
of current business and management research, both in its
presentation of methods as well as its choice of examples drawn
from different industries and organizations. This book explains the
design, selection, development and implementation of appropriate
research strategies in different management contexts and
disciplines, providing practical guidance to the new researcher in
carrying out ethical and inclusive research in today’s
organizational and business environments, whilst also introducing a
range of research methods and techniques. Each chapter includes
learning outcomes and in-chapter call out boxes with real-life
research examples to illustrate concepts and provide basis for
discussion, as well as ‘next steps’ activities to help readers
apply the content to their own live research projects. This second
edition has been updated throughout to include: • enhanced
pedagogical features such as discussion questions and online
quizzes • new international examples and research-in-practice
cases • greater emphasis on topics such as: Diversity and
Inclusion through the research process, data collection and
privacy, digitalisation, and the process of writing up research.
Management Research provides essential reading for undergraduate
and postgraduate students undertaking a dissertation, thesis or
research project, as well as professionals currently practicing in
the field. Extensive instructor and student resources support the
work online, including an instructor’s manual, PowerPoint lecture
slides, a question bank and downloadable MS Excel and SPSS data
sets, as well as video tutorials that support the development of
practical research skills.
Management Research: Applying the Principles of Business Research
Methods supports new researchers on every step of the research
journey, from defining a project to communicating its findings, as
well as balancing the technical aspects of research with the
management of the project itself. Structured around the key stages
of a research project, the text reflects the richness and diversity
of current business and management research, both in its
presentation of methods as well as its choice of examples drawn
from different industries and organizations. This book explains the
design, selection, development and implementation of appropriate
research strategies in different management contexts and
disciplines, providing practical guidance to the new researcher in
carrying out ethical and inclusive research in today’s
organizational and business environments, whilst also introducing a
range of research methods and techniques. Each chapter includes
learning outcomes and in-chapter call out boxes with real-life
research examples to illustrate concepts and provide basis for
discussion, as well as ‘next steps’ activities to help readers
apply the content to their own live research projects. This second
edition has been updated throughout to include: • enhanced
pedagogical features such as discussion questions and online
quizzes • new international examples and research-in-practice
cases • greater emphasis on topics such as: Diversity and
Inclusion through the research process, data collection and
privacy, digitalisation, and the process of writing up research.
Management Research provides essential reading for undergraduate
and postgraduate students undertaking a dissertation, thesis or
research project, as well as professionals currently practicing in
the field. Extensive instructor and student resources support the
work online, including an instructor’s manual, PowerPoint lecture
slides, a question bank and downloadable MS Excel and SPSS data
sets, as well as video tutorials that support the development of
practical research skills.
Customers are treated badly. Not all customers. Not always. But
many are and often. Some customers are bad. They treat firms badly.
Firms have to react. Employees and customers endure the
consequences. Such bad behaviours, by firms and customers, have
consequences for perceptions of trust and fairness, for
endorsements and referrals, for repeat purchasing and loyalty, and
ultimately for a firm's profitability and RoI. The management of
customer relationships is core to the success and even survival of
the firm. As The Dark Side of CRM explores, this is an area fraught
with difficulties, duplicitous practice and undesirable behaviours.
These need acknowledging, mitigating and controlling. This book is
the first of its kind to define these dark sides, exploring also
how firms and policy-makers might address such behaviours and
manage them successfully. With contributions from many of the
leading exponents globally of CRM and understanding customers, The
Dark Side of CRM is essential reading for students, researchers and
practitioners interested in managing customers, relationship
marketing and CRM, as well as social media and marketing strategy.
Customers are treated badly. Not all customers. Not always. But
many are and often. Some customers are bad. They treat firms badly.
Firms have to react. Employees and customers endure the
consequences. Such bad behaviours, by firms and customers, have
consequences for perceptions of trust and fairness, for
endorsements and referrals, for repeat purchasing and loyalty, and
ultimately for a firm's profitability and RoI. The management of
customer relationships is core to the success and even survival of
the firm. As The Dark Side of CRM explores, this is an area fraught
with difficulties, duplicitous practice and undesirable behaviours.
These need acknowledging, mitigating and controlling. This book is
the first of its kind to define these dark sides, exploring also
how firms and policy-makers might address such behaviours and
manage them successfully. With contributions from many of the
leading exponents globally of CRM and understanding customers, The
Dark Side of CRM is essential reading for students, researchers and
practitioners interested in managing customers, relationship
marketing and CRM, as well as social media and marketing strategy.
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