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Showing 1 - 24 of
24 matches in All Departments
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Brand Valuation (Hardcover)
Luc Paugam, Paul Andre, Henri Philippe, Roula Harfouche
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R4,440
Discovery Miles 44 400
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Ships in 12 - 17 working days
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In the new economy where value drivers are shifting from tangible
to intangibles resources, brands are the most familiar asset. They
are well known by consumers, perceived as a critical component of
enterprise value and often motivate large mergers and acquisitions.
Yet, brands are a complex intangible asset, and their valuation is
a difficult task requiring a variety of expertise: legal, economic,
financial, sector-specific and marketing. Using rigorous
methodologies, an analysis of the world of the new economy and an
inquiry into the limits of modern valuation technics, this book
offers empirical and theoretical background to the key issue of
brand valuation. It provides answers to the many questions that
arise when attempting to value a brand: How to understand the
origin of brand value? How to assess its value objectively? Why
valuations of some brands by consulting firms differ so widely? How
to understand that some brands are valued millions of euros when
the companies that own them are losing money? Brand Valuation
explains the economics and finance factors explaining the value and
volatility of brands and presents the most commonly used
methodologies to value brands such as the cost methods, the excess
earnings approach, the relief-from-royalty method or the excess
revenue approach. The methodologies covered are illustrated with
numerous examples allowing the reader to grasp the advantages and
limits of each valuation techniques. The book presents the relevant
context of brand valuation including the applicable existing
accounting and valuation standards and also discusses the models
developed by consulting firms.
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Brand Valuation (Paperback)
Luc Paugam, Paul Andre, Henri Philippe, Roula Harfouche
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R1,400
Discovery Miles 14 000
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Ships in 12 - 17 working days
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In the new economy where value drivers are shifting from tangible
to intangibles resources, brands are the most familiar asset. They
are well known by consumers, perceived as a critical component of
enterprise value and often motivate large mergers and acquisitions.
Yet, brands are a complex intangible asset, and their valuation is
a difficult task requiring a variety of expertise: legal, economic,
financial, sector-specific and marketing. Using rigorous
methodologies, an analysis of the world of the new economy and an
inquiry into the limits of modern valuation technics, this book
offers empirical and theoretical background to the key issue of
brand valuation. It provides answers to the many questions that
arise when attempting to value a brand: How to understand the
origin of brand value? How to assess its value objectively? Why
valuations of some brands by consulting firms differ so widely? How
to understand that some brands are valued millions of euros when
the companies that own them are losing money? Brand Valuation
explains the economics and finance factors explaining the value and
volatility of brands and presents the most commonly used
methodologies to value brands such as the cost methods, the excess
earnings approach, the relief-from-royalty method or the excess
revenue approach. The methodologies covered are illustrated with
numerous examples allowing the reader to grasp the advantages and
limits of each valuation techniques. The book presents the relevant
context of brand valuation including the applicable existing
accounting and valuation standards and also discusses the models
developed by consulting firms.
The Making of Modern Law: Foreign, Comparative and International
Law, 1600-1926, brings together foreign, comparative, and
international titles in a single resource. Its International Law
component features works of some of the great legal theorists,
including Gentili, Grotius, Selden, Zouche, Pufendorf,
Bijnkershoek, Wolff, Vattel, Martens, Mackintosh, Wheaton, among
others. The materials in this archive are drawn from three
world-class American law libraries: the Yale Law Library, the
George Washington University Law Library, and the Columbia Law
Library.Now for the first time, these high-quality digital scans of
original works are available via print-on-demand, making them
readily accessible to libraries, students, independent scholars,
and readers of all ages.+++++++++++++++The below data was compiled
from various identification fields in the bibliographic record of
this title. This data is provided as an additional tool in helping
to insure edition identification: +++++++++++++++Yale Law
LibraryLP3Y037060019250101The Making of Modern Law: Foreign,
Comparative, and International Law, 1600-1926Paris: Per Orbem,
19252 p. l., vii]-xv, 252 p. 22 cmFrance
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
++++ The below data was compiled from various identification fields
in the bibliographic record of this title. This data is provided as
an additional tool in helping to ensure edition identification:
++++ Oeuvres Diverses/ Chamard, Julien Julien Chamard, Andre Henri
Constant Van Hasselt Parent, 1862
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
++++ The below data was compiled from various identification fields
in the bibliographic record of this title. This data is provided as
an additional tool in helping to ensure edition identification:
++++ Histoire Des Belges Andre Henri Constant Van Hasselt A. Jamar,
1851 History; Medieval; History / Medieval
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
This is an EXACT reproduction of a book published before 1923. This
IS NOT an OCR'd book with strange characters, introduced
typographical errors, and jumbled words. This book may have
occasional imperfections such as missing or blurred pages, poor
pictures, errant marks, etc. that were either part of the original
artifact, or were introduced by the scanning process. We believe
this work is culturally important, and despite the imperfections,
have elected to bring it back into print as part of our continuing
commitment to the preservation of printed works worldwide. We
appreciate your understanding of the imperfections in the
preservation process, and hope you enjoy this valuable book.
This is an EXACT reproduction of a book published before 1923. This
IS NOT an OCR'd book with strange characters, introduced
typographical errors, and jumbled words. This book may have
occasional imperfections such as missing or blurred pages, poor
pictures, errant marks, etc. that were either part of the original
artifact, or were introduced by the scanning process. We believe
this work is culturally important, and despite the imperfections,
have elected to bring it back into print as part of our continuing
commitment to the preservation of printed works worldwide. We
appreciate your understanding of the imperfections in the
preservation process, and hope you enjoy this valuable book.
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