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Identifikation Und Ausschoepfung Von Up-Selling-Potenzialen - Ein Beitrag Zur Segmentierung Von Aufsteigern (German, Paperback,... Identifikation Und Ausschoepfung Von Up-Selling-Potenzialen - Ein Beitrag Zur Segmentierung Von Aufsteigern (German, Paperback, 2010 ed.)
Prof Dr Dr H C Mult Heribert Meffert; Andre Pohlkamp
R2,284 Discovery Miles 22 840
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Andre Pohlkamp entwickelt ein mehrstufiges, potenzialorientiertes Segmentierungsverfahren, welches die Erfassung, Erklarung sowie Steuerung des Kundenverhaltens im Kontext des Verkehrsdienstleistungsbereichs ermoglicht."

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