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Lernen in Standardisierungsprozessen - Eine Analyse der Etablierung technologischer Innovationen im Markt (German, Paperback,... Lernen in Standardisierungsprozessen - Eine Analyse der Etablierung technologischer Innovationen im Markt (German, Paperback, 2008 ed.)
Prof Dr Michael Kleinaltenkamp; Andrea Hellwig
R1,918 Discovery Miles 19 180
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Andrea Hellwig stellt die zentralen Variablen des Lernens bzw. Wissens der Nachfrager technologischer Innovationen in Business-to-Business-Markten in den Mittelpunkt der Untersuchung. Sie zeigt die zentralen Mechanismen der Wissensentstehung, -verwertung wie auch -entwertung in innovationsbezogenen Beschaffungsprozessen auf individueller wie auch marktbezogener Ebene auf.

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