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Service Design - Mit der Quadromo-Methode von der Idee zum Konzept (German, Paperback, 2015 ed.): Joerg Becker, Bjoern... Service Design - Mit der Quadromo-Methode von der Idee zum Konzept (German, Paperback, 2015 ed.)
Joerg Becker, Bjoern Niehaves, Jens Poeppelbuss, Kevin Ortbach, Ralf Plattfaut, …
R1,068 Discovery Miles 10 680
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Dieses Buch fuhrt in den Bereich der Dienstleistungsinnovation ein und stellt mit der Quadromo-Methode einen praxistauglichen Ansatz fur das Service Design vor. Zahlreiche Anwendungsbeispiele aus der betrieblichen Praxis zeigen, wie sich Prozessgestaltung und Geschaftsmodellinnovation erganzen und verbinden lassen. Checklisten und Umsetzungstipps unterstutzen die erfolgreiche Realisierung von Dienstleistungsinnovationen mit der Quadromo-Methode im Unternehmen.

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