Re-Imagining the Museum presents new interpretations of museum history and contemporary museum practices. Through a range of case- studies, including studies from the UK, North America and Australia, Andrea Witcomb moves away from the idea that museums are always 'conservative' to suggest they have a long history of engaging with popular culture and addressing a variety of audiences. She argues that museums are key mediators between high and popular culture and between government, media practitioners, cultural policy-makers and museums professionals. The book analyses links between museums and the media, looks at the role of museums in cities and discusses the effects on museums of cultural policies.

Re-Imagining the Museum presents new interpretations of museum history and contemporary museum practices. Through a range of case- studies, including studies from the UK, North America and Australia, Andrea Witcomb moves away from the idea that museums are always 'conservative' to suggest they have a long history of engaging with popular culture and addressing a variety of audiences. She argues that museums are key mediators between high and popular culture and between government, media practitioners, cultural policy-makers and museums professionals. The book analyses links between museums and the media, looks at the role of museums in cities and discusses the effects on museums of cultural policies.