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Emerging Market Multinationals and Europe - Challenges and Strategies (Hardcover, 1st ed. 2019): Andreas Breinbauer, Louis... Emerging Market Multinationals and Europe - Challenges and Strategies (Hardcover, 1st ed. 2019)
Andreas Breinbauer, Louis Brennan, Johannes Jager, Andreas G.M. Nachbagauer, Andreas Noelke
R3,995 Discovery Miles 39 950 Ships in 10 - 15 working days

Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

Emerging Market Multinationals and Europe - Challenges and Strategies (Paperback, 1st ed. 2019): Andreas Breinbauer, Louis... Emerging Market Multinationals and Europe - Challenges and Strategies (Paperback, 1st ed. 2019)
Andreas Breinbauer, Louis Brennan, Johannes Jager, Andreas G.M. Nachbagauer, Andreas Noelke
R4,238 Discovery Miles 42 380 Ships in 18 - 22 working days

Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

Multinationale Unternehmen aus Schwellenländern und Europa - Herausforderungen und Strategien (1. Aufl. 2023): Andreas... Multinationale Unternehmen aus Schwellenländern und Europa - Herausforderungen und Strategien (1. Aufl. 2023)
Andreas Breinbauer, Louis Brennan, Johannes Jäger, Andreas G.M. Nachbagauer, Andreas Nölke
R3,341 R2,220 Discovery Miles 22 200 Save R1,121 (34%) Ships in 10 - 15 working days

In letzter Zeit hat die Öffentlichkeit Bedenken hinsichtlich der Auswirkungen multinationaler Unternehmen aus Schwellenländern geäußert. Die Expansion chinesischer multinationaler Unternehmen nach Europa und die Belt and Road Initiative ist ein prominentes Beispiel, das Hoffnung geweckt hat, aber auch das Bewusstsein für die langfristigen Auswirkungen geschärft hat. Auf der Grundlage einer systematischen Analyse von Internationalisierungstheorien, der Rolle ausländischer Direktinvestitionen und multinationaler Unternehmen in Verbindung mit eingehender empirischer Forschung anhand von Fallstudien in der Türkei, Russland, Lateinamerika, Asien und Europa befasst sich dieser aktuelle Sammelband mit den Chancen und Bedenken im Zusammenhang mit diesem neuen Trend. Darüber hinaus liefert er neue Erkenntnisse, die für Wissenschaftler, politische Entscheidungsträger, regionale Wirtschaftsagenturen und Studenten sowie für die breite Öffentlichkeit von großer Bedeutung sind. Durch die Konzentration auf die (potenziellen) Auswirkungen der Expansion multinationaler Unternehmen aus Schwellenländern auf Europa und die Einbeziehung einer langfristigen Perspektive bietet das Buch eine neue Sichtweise auf ein äußerst kontroverses Thema.

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