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Emerging Market Multinationals and Europe - Challenges and Strategies (Paperback, 1st ed. 2019)
Loot Price: R4,228
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Emerging Market Multinationals and Europe - Challenges and Strategies (Paperback, 1st ed. 2019)
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Recently, there have been public concerns about the impact of
emerging market multinationals. The expansion of China's
multinationals to Europe and the Belt and Road Initiative is a
prominent example that has kindled hope but also started to
increase awareness of the long-term implications. Based on a
systematic analysis of internationalization theories, the role of
foreign direct investment and multinational companies combined with
in-depth empirical research using case studies in Turkey, Russia,
Latin America, Asia and Europe, this timely edited volume addresses
opportunities and concerns related to this new trend. It also
provides new insights that are highly relevant for scholars, policy
makers, regional business agencies and students, as well as the
public at large. By focusing on the (potential) impact of the
expansion of emerging market multinationals on Europe and by
including a long-term perspective, the book offers a fresh
perspective on a highly controversial issue.
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