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Preiscontrolling (German, Paperback, 2005 ed.): Andreas Florissen Preiscontrolling (German, Paperback, 2005 ed.)
Andreas Florissen; Foreword by Jurgen Weber
R2,010 Discovery Miles 20 100
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Andreas Florissen verknupft empirische Aussagen der Preisforschung uber Problemfelder im Preismanagement mit allgemeinen verhaltenswissenschaftlichen Aussagen zu Begrenzungen im Handeln okonomischer Akteure. Um Defizite im Preismanagement zu beheben bzw. zu reduzieren, erarbeitet er eine Preiscontrollingkonzeption, die auf dem Controllingverstandnis der Rationalitatssicherung der Fuhrung basiert.

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