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Tourism entrepreneurship is a social and economic process that is
encouraged by national systems. Entrepreneurs must be able to act
strategically and develop competencies to handle procedures as well
as ensure their communication with customers and partners is
appropriate. The implementation of automated services and web
technologies in tourism is also an issue that small firms must
consider in relation to large enterprises. Further study on the
best practices for entrepreneurs in the tourism sector is required.
Sustainable Growth Strategies for Entrepreneurial Venture Tourism
and Regional Development considers current trends in tourism
entrepreneurship from different countries all over the world and
considers how entrepreneurship functions in varying countries. The
book also defines the concept of entrepreneur tourism and
sustainable growth. Covering topics such as consumer behavior,
hospitality, social media, and tourism management, this reference
work is ideal for entrepreneurs, business owners, industry
professionals, managers, administrators, policymakers, researchers,
academicians, scholars, practitioners, instructors, and students.
Entrepreneurship is very important for both entrepreneurs and
economic development. It helps boost innovation and competitiveness
in every country and facilitates the creation of new jobs and new
opportunities, especially for family businesses and small and
medium enterprises (SMEs). Both entrepreneurship and innovation
constitute a subject that is both topical and timeless, since
institutions and the various institutional processes have always
affected a country's sustainability. Entrepreneurial Development
and Innovation in Family Businesses and SMEs is an essential
scholarly publication that contributes to the understanding,
improving and strengthening of entrepreneurial development, and
innovation's role in family businesses and SMEs by providing both
theoretical and applied knowledge in order to find how and why
entrepreneurship and innovation can produce inefficient and
dysfunctional outcomes. Featuring a wide range of topics such as
women entrepreneurship, internationalization, and organizational
learning, this book is ideal for researchers, policymakers,
entrepreneurs, executives, managers, academicians, and students.
By taking corporate marketing concepts and applying it to
countries, ""nation branding"" is a way for these regions to
enhance their reputations and project a desired image for
international recognition. New modes of publicity and marketing
geared towards geographic location fall into this category, leading
nation branding to have vast benefits for the economics and
societies of countries. New marketing strategies have emerged and
are being adopted to consequently brand countries with this purpose
of economic growth. By studying these emerging strategies and
methods, nations can best develop a desired brand and reputation to
foster growth and prosperity. Future Policies and Strategies for
Nation Branding discusses how exactly nation branding works to
benefit the function and mission of these nations along with
showing how nation branding can be used as a strategic asset for
the redesign of economic, political, and social characteristics of
a country. The chapters outline the given situation of nations and
the nature and implications of the brand that is required, measure
branding inference, and propose future steps for nation branding.
This book is a critical reference source for brand managers,
tourism professionals, marketers, advertisers, government
officials, travel agencies, academicians, researchers, and students
working in the fields of international relations, economics, social
sciences, business studies, marketing, and entrepreneurship.
By taking corporate marketing concepts and applying them to
countries, nation branding is a way for these regions to enhance
their reputations and project a desired image for international
recognition. New modes of publicity and marketing geared towards
geographic location fall into this category, leading nation
branding to have vast benefits for the economies and societies of
countries. New marketing strategies have emerged and are being
adopted to consequently brand countries with the purpose of
economic growth. By studying these emerging strategies and methods,
nations can best develop a desired brand and reputation to foster
growth and prosperity. Global Developments in Nation Branding and
Promotion: Theoretical and Practical Approaches presents the
functionality of nation branding in benefiting the positioning and
identity promotion of nations. The chapters address theoretical
considerations of the nature of nation brands and their
implications in measuring branding inference. Covering topics such
as country of origin association, memory politics, and
international relations, this premier reference source is an
excellent resource for brand managers, politicians, government
officials, marketers, communication consultants, business leaders
and executives, students and educators of higher education,
researchers, and academicians.
By taking corporate marketing concepts and applying them to
countries, nation branding is a way for these regions to enhance
their reputations and project a desired image for international
recognition. New modes of publicity and marketing geared towards
geographic location fall into this category, leading nation
branding to have vast benefits for the economies and societies of
countries. New marketing strategies have emerged and are being
adopted to consequently brand countries with the purpose of
economic growth. By studying these emerging strategies and methods,
nations can best develop a desired brand and reputation to foster
growth and prosperity. Global Developments in Nation Branding and
Promotion: Theoretical and Practical Approaches presents the
functionality of nation branding in benefiting the positioning and
identity promotion of nations. The chapters address theoretical
considerations of the nature of nation brands and their
implications in measuring branding inference. Covering topics such
as country of origin association, memory politics, and
international relations, this premier reference source is an
excellent resource for brand managers, politicians, government
officials, marketers, communication consultants, business leaders
and executives, students and educators of higher education,
researchers, and academicians.
Tourism entrepreneurship is a social and economic process that is
encouraged by national systems. Entrepreneurs must be able to act
strategically and develop competencies to handle procedures as well
as ensure their communication with customers and partners is
appropriate. The implementation of automated services and web
technologies in tourism is also an issue that small firms must
consider in relation to large enterprises. Further study on the
best practices for entrepreneurs in the tourism sector is required.
Sustainable Growth Strategies for Entrepreneurial Venture Tourism
and Regional Development considers current trends in tourism
entrepreneurship from different countries all over the world and
considers how entrepreneurship functions in varying countries. The
book also defines the concept of entrepreneur tourism and
sustainable growth. Covering topics such as consumer behavior,
hospitality, social media, and tourism management, this reference
work is ideal for entrepreneurs, business owners, industry
professionals, managers, administrators, policymakers, researchers,
academicians, scholars, practitioners, instructors, and students.
Entrepreneurship is very important for both entrepreneurs and
economic development. It helps boost innovation and competitiveness
in every country and facilitates the creation of new jobs and new
opportunities, especially for family businesses and small and
medium enterprises (SMEs). Both entrepreneurship and innovation
constitute a subject that is both topical and timeless, since
institutions and the various institutional processes have always
affected a country's sustainability. Entrepreneurial Development
and Innovation in Family Businesses and SMEs is an essential
scholarly publication that contributes to the understanding,
improving and strengthening of entrepreneurial development, and
innovation's role in family businesses and SMEs by providing both
theoretical and applied knowledge in order to find how and why
entrepreneurship and innovation can produce inefficient and
dysfunctional outcomes. Featuring a wide range of topics such as
women entrepreneurship, internationalization, and organizational
learning, this book is ideal for researchers, policymakers,
entrepreneurs, executives, managers, academicians, and students.
This book focuses on three key questions and three assumptions,
which tackle entrepreneurship and competitiveness through the
pillars of young entrepreneurship and innovation in SMEs, always
under the lens of the institutional approach. More specifically,
the research questions of this study are the following: How do
institutions and, in general, institutional processes affect
entrepreneurship on the SME level and, hence, competitiveness on
the country level, how can the analysis of young entrepreneurship
promote our understanding of the overall web of entrepreneurship
from an institutional point of view and to what degree do SMEs
respond to innovative applications and activities? Moreover, the
study takes on the following three research assumptions: The
quality of institutions affects the development of entrepreneurship
and, hence, a country's competitive position, small- and
medium-sized enterprises are affected by the quality of
institutions and institutional inefficiency leads to innovation
fatigue. The methodology is based on specific data collection
techniques that will answer the questions and assumptions of this
study by using both qualitative and quantitative approaches.
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