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Managing Successful and Ethical Organizational Change: Dimitrios Belias, Ioannis Rossidis, Christos Papademetriou, Andreas... Managing Successful and Ethical Organizational Change
Dimitrios Belias, Ioannis Rossidis, Christos Papademetriou, Andreas Masouras, Sofia Anastasiadou
R6,512 Discovery Miles 65 120 Ships in 10 - 15 working days
Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development (Hardcover): Andreas Masouras,... Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development (Hardcover)
Andreas Masouras, Christos Papademetriou, Dimitrios Belias, Sofia Anastasiadou
R6,556 Discovery Miles 65 560 Ships in 10 - 15 working days

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Entrepreneurial Development and Innovation in Family Businesses and SMEs (Hardcover): Andreas Masouras, Georgios Maris,... Entrepreneurial Development and Innovation in Family Businesses and SMEs (Hardcover)
Andreas Masouras, Georgios Maris, Androniki Kavoura
R6,350 Discovery Miles 63 500 Ships in 10 - 15 working days

Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country's sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.

Handbook of Research on Future Policies and Strategies for Nation Branding (Hardcover): Victoria Pistikou, Andreas Masouras,... Handbook of Research on Future Policies and Strategies for Nation Branding (Hardcover)
Victoria Pistikou, Andreas Masouras, Marcos Komodromos
R8,415 Discovery Miles 84 150 Ships in 10 - 15 working days

By taking corporate marketing concepts and applying it to countries, ""nation branding"" is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches (Hardcover): Andreas Masouras,... Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches (Hardcover)
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner
R6,303 Discovery Miles 63 030 Ships in 10 - 15 working days

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Managing Successful and Ethical Organizational Change: Dimitrios Belias, Ioannis Rossidis, Christos Papademetriou, Andreas... Managing Successful and Ethical Organizational Change
Dimitrios Belias, Ioannis Rossidis, Christos Papademetriou, Andreas Masouras, Sofia Anastasiadou
R4,993 Discovery Miles 49 930 Ships in 10 - 15 working days
Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches: Andreas Masouras, Sofia Daskou,... Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner
R4,783 Discovery Miles 47 830 Ships in 10 - 15 working days

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development: Andreas Masouras, Christos... Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development
Andreas Masouras, Christos Papademetriou, Dimitrios Belias, Sofia Anastasiadou
R5,037 Discovery Miles 50 370 Ships in 10 - 15 working days

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Entrepreneurial Development and Innovation in Family Businesses and SMEs (Paperback): Andreas Masouras, Georgios Maris,... Entrepreneurial Development and Innovation in Family Businesses and SMEs (Paperback)
Andreas Masouras, Georgios Maris, Androniki Kavoura
R4,901 Discovery Miles 49 010 Ships in 10 - 15 working days

Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country's sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.

Entrepreneurship in Small and Medium-Sized Enterprises (Hardcover): Andreas Masouras Entrepreneurship in Small and Medium-Sized Enterprises (Hardcover)
Andreas Masouras
R6,241 R4,709 Discovery Miles 47 090 Save R1,532 (25%) Ships in 12 - 17 working days

This book focuses on three key questions and three assumptions, which tackle entrepreneurship and competitiveness through the pillars of young entrepreneurship and innovation in SMEs, always under the lens of the institutional approach. More specifically, the research questions of this study are the following: How do institutions and, in general, institutional processes affect entrepreneurship on the SME level and, hence, competitiveness on the country level, how can the analysis of young entrepreneurship promote our understanding of the overall web of entrepreneurship from an institutional point of view and to what degree do SMEs respond to innovative applications and activities? Moreover, the study takes on the following three research assumptions: The quality of institutions affects the development of entrepreneurship and, hence, a country's competitive position, small- and medium-sized enterprises are affected by the quality of institutions and institutional inefficiency leads to innovation fatigue. The methodology is based on specific data collection techniques that will answer the questions and assumptions of this study by using both qualitative and quantitative approaches.

Understanding Competition and Diversity in Television Programming - Economic crisis & TV (Paperback): Andreas Masouras Understanding Competition and Diversity in Television Programming - Economic crisis & TV (Paperback)
Andreas Masouras
R3,329 R3,110 Discovery Miles 31 100 Save R219 (7%) Ships in 10 - 15 working days
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