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No data is completely safe. Cyberattacks on companies and
individuals are on the rise and growing not only in number but also
in ferocity. And while you may think your company has taken all the
precautionary steps to prevent an attack, no individual, company,
or country is safe. Cybersecurity can no longer be left exclusively
to IT specialists. Improving and increasing data security practices
and identifying suspicious activity is everyone's responsibility,
from the boardroom to the break room. Cybersecurity: The Insights
You Need from Harvard Business Review brings you today's most
essential thinking on cybersecurity, from outlining the challenges
to exploring the solutions, and provides you with the critical
information you need to prepare your company for the inevitable
hack. The lessons in this book will help you get everyone in your
organization on the same page when it comes to protecting your most
valuable assets. Business is changing. Will you adapt or be left
behind? Get up to speed and deepen your understanding of the topics
that are shaping your company's future with the Insights You Need
from Harvard Business Review series. Featuring HBR's smartest
thinking on fast-moving issues--blockchain, cybersecurity, AI, and
more--each book provides the foundational introduction and
practical case studies your organization needs to compete today and
collects the best research, interviews, and analysis to get it
ready for tomorrow. You can't afford to ignore how these issues
will transform the landscape of business and society. The Insights
You Need series will help you grasp these critical ideas--and
prepare you and your company for the future.
Collect data and build trust. With the rise of data science and
machine learning, companies are awash in customer data and powerful
new ways to gain insight from that data. But in the absence of
regulation and clear guidelines from most federal or state
governments, it's difficult for companies to understand what
qualifies as reasonable use and then determine how to act in the
best interest of their customers. How do they build, not erode,
trust? Customer Data and Privacy: The Insights You Need from
Harvard Business Review brings you today's most essential thinking
on customer data and privacy to help you understand the tangled
interdependencies and complexities of this evolving issue. The
lessons in this book will help you develop strategies that allow
your company to be a good steward, collecting, using, and storing
customer data responsibly. Business is changing. Will you adapt or
be left behind? Get up to speed and deepen your understanding of
the topics that are shaping your company's future with the Insights
You Need from Harvard Business Review series. Featuring HBR's
smartest thinking on fast-moving issues—blockchain,
cybersecurity, AI, and more—each book provides the
foundational introduction and practical case studies your
organization needs to compete today and collects the best research,
interviews, and analysis to get it ready for tomorrow. You can't
afford to ignore how these issues will transform the landscape of
business and society. The Insights You Need series will help you
grasp these critical ideas—and prepare you and your
company for the future.
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