Customer Data and Privacy: The Insights You Need from Harvard Business Review (Hardcover)

Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues&#8212blockchain, cybersecurity, AI, and more&#8212each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas&#8212and prepare you and your company for the future.

General

Imprint:	Harvard Business Review Press
Country of origin:	United States
Series:	HBR Insights Series
Release date:	December 2020
Authors:	Harvard Business Review • Timothy Morey • Andrew Burt • Christine Moorman • Thomas C. Redman
Format:	Hardcover - Cloth over boards
Pages:	176
ISBN-13:	978-1-63369-991-5
Categories:	Books > Computing & IT > General theory of computing > General Books > Computing & IT > Computer communications & networking > Network security Books > Computing & IT > Applications of computing > General Books > Computing & IT > Social & legal aspects of computing > Privacy & data protection Books > Social sciences > Sociology, social studies > Social issues > General Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Industry & industrial studies > Service industries > Security services > Surveillance services Promotions
LSN:	1-63369-991-9
Barcode:	9781633699915

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