Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition. Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes). Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

They call it the Sickness. Nobody knows what causes it or where it comes from. Nobody knows why it only seems to affect the adult population. But everyone knows that if you catch it and you're over 18, you die. All around the world, teenagers like Travis, Richie, Mel, Jessica and Simon, find themselves thrown together and forced to cooperate. But a world without rules is not the utopia many survivors thought it would be. Everything, now, is deadly serious. Those who can't adjust to their new situation find themselves going the same way as the adults. Factions form quickly. Some want to take what they need through strength of arms, but others - the most organised - want to try to rebuild the world their parents left behind. Restoring society will be hard, but not impossible. After all, they reason, the worst is over. But they're wrong. It's only just begun. . .