This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.

This book is a collection of speeches presented at Singapore Perspectives 2019 by current players in international relations and leading academics and opinion shapers on how the post-Cold War world order, with emphasis on the relations between the United States and China, will affect small states like Singapore and countries in Southeast Asia - at local, national, and regional levels.It features speeches by prominent personalities, such as Singapore Minister for Foreign Affairs Dr Vivian Balakrishnan, former Singapore Foreign Minister Mr George Yeo, and former Indonesian Foreign Minister Dr Marty Natalegawa. Each speaker presents a fresh perspective on important developments in the world today.

This book is a collection of speeches presented at Singapore Perspectives 2019 by current players in international relations and leading academics and opinion shapers on how the post-Cold War world order, with emphasis on the relations between the United States and China, will affect small states like Singapore and countries in Southeast Asia - at local, national, and regional levels.It features speeches by prominent personalities, such as Singapore Minister for Foreign Affairs Dr Vivian Balakrishnan, former Singapore Foreign Minister Mr George Yeo, and former Indonesian Foreign Minister Dr Marty Natalegawa. Each speaker presents a fresh perspective on important developments in the world today.

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