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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups (Hardcover, 1st ed. 2022)
Loot Price: R704
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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups (Hardcover, 1st ed. 2022)
Series: Palgrave Studies in Political Marketing and Management
Expected to ship within 12 - 17 working days
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Total price: R724
Discovery Miles: 7 240
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This book looks at how both advocacy groups in New Zealand and
Australia use political marketing to conduct advocacy and support
Israeli and Palestinian public diplomacy and nation branding. The
focus lies on their marketing orientation, segmentation/ targeting/
positioning (STP), and internal marketing practices. The
theoretical framework will draw upon several political marketing
frameworks and concepts including the product/sales/market-oriented
framework, the STP process, and Petitt's internal stakeholder
marketing approaches. The book examines four case studies: (1) the
Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel
Institute of New Zealand (IINZ), (3) the Australia/Israel &
Jewish Affairs Council (AIJAC), and (4) the Australia Palestine
Advocacy Network (APAN). To ensure balance and comparison, four
groups representing both the pro-Israel and pro-Palestinian camps
in NZ and Australia were selected. Other criteria included their
broad scope of activity, approachability and accessibility, as well
as connections to state actors through advocacy, public diplomacy,
and nation branding.
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