Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups (Hardcover, 1st ed. 2022)

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Series:	Palgrave Studies in Political Marketing and Management
Release date:	October 2022
First published:	2022
Authors:	Andrew Lim
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	149
Edition:	1st ed. 2022
ISBN-13:	978-3-03-115331-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Comparative politics Books > Social sciences > Politics & government > Political structure & processes > General Books > Social sciences > Politics & government > International relations > Diplomacy Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-115331-6
Barcode:	9783031153310

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