Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

This pivot sets Muslim shrines within the wider context of Heritage Studies in the Muslim world and considers their role in the articulation of sacred landscapes, their function as sites of cultural memory and their links to different religious traditions. Reviewing the historiography of Muslim shrines paying attention to the different ways these places have been studied, through anthropology, archaeology, history, and religious studies, the text discusses the historical and archaeological evidence for the development of shrines in the region from pre-Islamic times up to the present day. It also assesses the significance of Muslim shrines in the modern Middle East, focusing on the diverse range of opinions and treatments from veneration to destruction, and argues that shrines have a unique social function as a means of direct contact with the past in a region where changing political configurations have often distorted conventional historical narratives.

This pivot sets Muslim shrines within the wider context of Heritage Studies in the Muslim world and considers their role in the articulation of sacred landscapes, their function as sites of cultural memory and their links to different religious traditions. Reviewing the historiography of Muslim shrines paying attention to the different ways these places have been studied, through anthropology, archaeology, history, and religious studies, the text discusses the historical and archaeological evidence for the development of shrines in the region from pre-Islamic times up to the present day. It also assesses the significance of Muslim shrines in the modern Middle East, focusing on the diverse range of opinions and treatments from veneration to destruction, and argues that shrines have a unique social function as a means of direct contact with the past in a region where changing political configurations have often distorted conventional historical narratives.

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

This book presents an investigation into the towns of Palestine under Muslim rule from AD 600 to 1600. The primary form of evidence is archaeological reports though historical sources are also used. Three questions are addressed: Did the towns of Palestine decline under Muslim rule? Did the towns become Islamic? Does archaeology provide useful answers? To answer these questions the archaeology of twenty-six towns is investigated. The towns selected are in regional groups (the Negev, Eastern Galilee and the Mediterranean coast) to illustrate different aspects of urban development from the Muslim conquest to the first century of Ottoman rule. The study also includes a detailed investigation of Ramla which was founded by the Umayyads within the first century of Muslim rule.