She thought he was gone. She was wrong. Fifteen years ago, a serial killer was on a rampage murdering young women in Middlehampton. Then, suddenly, the killings stopped, and the murderer was never found… So when the body of another young woman is found bearing the twisted killer’s unique hallmark—the overpowering stench of lavender and an origami heart—DS Kat Ballantyne knows this can only mean one thing: the killer is back. For Kat, whose best friend was the killer’s last victim all those years ago, this is deeply personal. She’ll stop at nothing to prevent more women dying and bring her friend’s murderer to justice. But the scent has gone cold once before. Kat will need all the help she can get in her investigation as she hunts down leads and encounters dead ends and horrifying twists. With time running out, can she finally crack the case and put a stop to the killings—or will she be the next victim?

For DS Kat Ballantyne, finding the murderer might mean looking closer to home. DS Kat Ballantyne is still reeling from a revelation that turned life as she knew it upside down. But when a dog walker discovers the body of a woman among the standing stones known locally as the Three Sisters, there’s no time to focus on her own troubles. Kat is drawn back to work to investigate. At first, the death appears to be an accident. But then Kat discovers an infinity symbol branded onto the dead woman’s abdomen. She’s convinced there’s a vicious killer at large. Still juggling her turbulent private life with her professional duty, she begins to dig into the victim’s past. There, she uncovers shocking secrets and several potential suspects. When a second woman is found killed in similar circumstances, Kat needs answers fast. Does she have a serial killer on her hands? Or is the perpetrator motivated by something more personal? What connects the victims? And can she catch the killer before anyone else turns up dead?

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Suicide or murder? DI Ford is sure there's a killer to catch, but time is running out. A young female soldier is found on Salisbury Plain, her throat cut and a bloody knife in her dead hand. Everyone assumes that she killed herself. But something doesn't feel right to DI Ford; the whole scene seems staged. Convinced of foul play, and despite fierce opposition from the army brass and his own superiors, Ford launches a murder investigation. Years on from his wife's death, Ford is still struggling with guilt and whether or not to tell his son the truth about what really happened. When his CSI partner confronts him about the tragedy, he knows he has to confess sooner or later. But the living can wait; the dead are calling. With the victim's regiment due to deploy to Somalia, taking any suspects and evidence with them, Ford has just days to apprehend the killer. His career on the line and his relationship with his son in the balance, Ford has to work fast if he is going to bring justice to the dead-and closure to the living.

A country manor. Two murders. Multiple suspects. Can DI Ford solve the case before his own dark past is exposed? After a dog walker discovers human remains in a badger sett in the idyllic Salisbury countryside, DI Ford is called in to lead the ensuing murder investigation. When a second victim turns up in a nearby pond, Ford is determined to find the connection. Both victims met their fate near the sprawling Alverchalke Estate, ancestral home of a decorated war hero and his family. One was a dogged eco-activist and vocal critic of Lord Baverstock. The other was a petty criminal and poacher, youngest brother of a notorious local crime family. Certain that there's more to this case than trespassing, Ford and Dr Hannah Fellowes race to find the hidden link. But when one victim's family threatens to expose Ford's own dark secret, the ticking clock becomes a time bomb. Still consumed by guilt over his part in his wife's tragic accident and struggling to raise the teenage son he lied to, Ford now finds himself losing control of the investigation. Can he work with Hannah to solve the case while privately fighting off the attempted blackmail? Or have his demons finally caught up with him?

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.