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Mediated Millennials (Hardcover)
Jeremy Schulz, Laura Robinson, Aneka Khilnani, John Baldwin, Heloisa Pait, …
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R3,431
Discovery Miles 34 310
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Ships in 10 - 15 working days
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Sponsored by the Communication, Information Technologies, and Media
Sociology section of the American Sociological Association
(CITAMS), Volume 19 of Emerald Studies in Media and Communications
draws on global case studies that examine media use by millennials.
By bringing together contributors and case studies from four
continents to examine millennial digital media practices, the
volume charts out multiple dimensions of Gen Y's digital media
engagements: smartphone use among Israelis, the activities of
Brazilian youths in LAN houses, selfies in the New Zealand context,
and American millennials engaged in a variety of digital pursuits
ranging from seeking employment, to content creation, to gaming, to
consuming news and political content. Through these case studies we
see parallels in the mediated millennial experience across key
digital venues including Twitter and YouTube, and MMOs.
None-the-less, contributors also prompt us to keep in mind the
importance of those millennials without equal access to resources
who must rely on public venues such as libraries and LAN Houses.
Across these venues and arenas of practice, the research provides
an important collection of research shedding important light on the
first generation growing up with the normative expectation to
perform digital identity work, create visual culture, and engage in
the digital public sphere.
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