Syllabus: CfE (Curriculum for Excellence, from Education Scotland) and SQA Level: BGE S1-3: Second, Third and Fourth Levels Subject: History Discover, debate and work like historians in S1 to S3. From Iron Age Scotland, through the Atlantic slave trade, women's suffrage and the World Wars to 1960s America, this source-rich, research-based narrative explores diverse and dynamic historical contexts. Covering CfE Second, Third and Fourth Level Benchmarks for Social Studies: People, Past Events and Societies, this ready-made and differentiated course puts progression for every pupil at the heart of your curriculum. > Improve historical thinking skills: Pupils' understanding of Scottish, British, European and World History develops as they analyse and evaluate contemporary source material > Follow a consistent, classroom-tested lesson structure: Each lesson begins with a learning intention and thought-provoking starter before progressing to exposition and activities > Meet the needs of each pupil in your class: The content and activities are designed to ensure accessibility for those with low prior attainment, while extension tasks will stretch high achieving pupils > Effectively check and assess progress: End-of-lesson questions and research tasks support formative assessment, helping you to monitor progression against the Experiences & Outcomes and Benchmarks > Lay firm foundations for National qualifications: The skills, knowledge and understanding established through the course will set up pupils for success at National 5 and beyond > Deliver the 'responsibility for all' Es and Os: Literacy skills are given great prominence throughout the book, with comprehension and extended writing underpinning many activities

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Hamburger Universitat fur Wirtschaft und Politik, Sprache: Deutsch, Abstract: The Internet has become a vital part of our society. More and more people are connected to the web using it for a variety of reasons. The latest statistics revealed that shopping and information research have been one of the most common Internet transactions in recent times. Not only the shopping behaviour but also the time spent on the Internet and away from other marketing distribution channels have caused a major shift in the nature of marketing and how it had been conducted. Consequently the Internet has risen to one of the leading platforms for businesses to communicate directly to its customers. Thus most businesses are now digitally represented in the form of websites to increase brand awareness and sales. Due to the vast growing number of websites in the World Wide Web (www) the majority of Internet users are now relying on search engines to find information of interest. The main tasks of these search engines are to organise the World Wide Web's digital information and to return a list of pages with relevant search results. Each query executed by the Internet user may result in millions of related search results; however research has shown that the majority of Internet users limit their research to a few matches within the first two to three pages. Therefore a fundamental goal of all Internet sites is not only to be found by search engines but more so to appear in the top position of business relevant searches. One way to achieve this is by creating search engine friendly websites that assist search engines to return queries with the most relevant results, this method is commonly known as Search Engine Optimisation (SEO). Thus the main purpose of this paper is to give an insight of some of the most important search engine optimisation tech