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How to get noticed in Google - Introduction to Search Engine Optimisation in the Era of e-Retailing (Paperback)
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How to get noticed in Google - Introduction to Search Engine Optimisation in the Era of e-Retailing (Paperback)
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Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing,
Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note:
1,0, Hamburger Universitat fur Wirtschaft und Politik, Sprache:
Deutsch, Abstract: The Internet has become a vital part of our
society. More and more people are connected to the web using it for
a variety of reasons. The latest statistics revealed that shopping
and information research have been one of the most common Internet
transactions in recent times. Not only the shopping behaviour but
also the time spent on the Internet and away from other marketing
distribution channels have caused a major shift in the nature of
marketing and how it had been conducted. Consequently the Internet
has risen to one of the leading platforms for businesses to
communicate directly to its customers. Thus most businesses are now
digitally represented in the form of websites to increase brand
awareness and sales. Due to the vast growing number of websites in
the World Wide Web (www) the majority of Internet users are now
relying on search engines to find information of interest. The main
tasks of these search engines are to organise the World Wide Web's
digital information and to return a list of pages with relevant
search results. Each query executed by the Internet user may result
in millions of related search results; however research has shown
that the majority of Internet users limit their research to a few
matches within the first two to three pages. Therefore a
fundamental goal of all Internet sites is not only to be found by
search engines but more so to appear in the top position of
business relevant searches. One way to achieve this is by creating
search engine friendly websites that assist search engines to
return queries with the most relevant results, this method is
commonly known as Search Engine Optimisation (SEO). Thus the main
purpose of this paper is to give an insight of some of the most
important search engine optimisation tech
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