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This book examines the phenomenal growth over recent years of
StarTimes, a Chinese pay-TV company with around 30 million
subscribers providing satellite television to 20 African countries.
The broadcaster, whose markets include demographic groups deemed
uneconomic by Western television providers, combines entertainment
such as Chinese drama and Kung Fu content dubbed into African
languages with Chinese state programming, thus making the station
at least partially a public diplomacy instrument. At the same time,
the channel provides new indigenous language channels, widened
access to television in rural areas, and sponsors African soccer
brands. The book considers all aspects of StarTimes: how it fits
into China’s development assistance programmes; its structure as
a private company nonetheless financed by Chinese banks; and, based
on extensive interview research in Ghana, Kenya and Zambia, how the
station is perceived by media professionals. Overall, the book
shows how this major Chinese international media expansion both
contributes very significantly to African development in a way
which is sensitive to local concerns, and at the same time enhances
China’s international image.
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