If you think your customer's home buying experience ends with the signing of the sales contract -- think again... To be a successful full-service home builder in today's market you must offer more than just a well-built home -- you must give your customers the opportunity to design a home that suits their individual tastes and lifestyles. By offering a range of options and upgrades, you can do just that. The design phase is your best opportunity to make a lasting impression and ensure that your buyers will favorably remember their experience with your company. In Option Selling for Profit, authors Gullo and Rinaldi share their hands-on understanding of high-powered selling in the ever-expanding market of options for new homes. With this book you will learn how to: create an option sales program that motivates customers to buy; capitalise on your options and upgrades program to increase your bottom line; empower your sales team with the tools they need to succeed; cultivate loyal customers; deliver outstanding customer service; implement a profitable design program no matter the size of your company. The book gives you access to a Web page with 19 downloadable tools that you can customize to suit your specific needs.