If you think your customer's home buying experience ends with the
signing of the sales contract -- think again... To be a successful
full-service home builder in today's market you must offer more
than just a well-built home -- you must give your customers the
opportunity to design a home that suits their individual tastes and
lifestyles. By offering a range of options and upgrades, you can do
just that. The design phase is your best opportunity to make a
lasting impression and ensure that your buyers will favorably
remember their experience with your company. In Option Selling for
Profit, authors Gullo and Rinaldi share their hands-on
understanding of high-powered selling in the ever-expanding market
of options for new homes. With this book you will learn how to:
create an option sales program that motivates customers to buy;
capitalise on your options and upgrades program to increase your
bottom line; empower your sales team with the tools they need to
succeed; cultivate loyal customers; deliver outstanding customer
service; implement a profitable design program no matter the size
of your company. The book gives you access to a Web page with 19
downloadable tools that you can customize to suit your specific
needs.
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