Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Fifteen women. Fifteen inspirational stories. From highly influential individuals in politics, to award-winning leaders and inspirational philanthropists, to ordinary women who have embraced British life, a range of Punjabi women all share personal stories of racism, gender inequality and the partition of India and Pakistan. Together and alone they overcame adversity and dealt with the complexities of embracing dual identities and balancing a career with family life. Some even share their experiences of the partition of India in 1947 as well as the Jallianwallah Bagh Massacre, 1919. The first in a series of books, Voices from Punjab will resonate with readers as they accompany the women on their unique journeys. Different in many ways, ultimately each woman has a common background - coming from Punjab to celebrate their triumphs over cultural differences and gender stereotypes in the UK.