Innovations in Services Marketing and Management - Strategies for Emerging Economies (Hardcover)

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	October 2013
First published:	October 2013
Editors:	Anita Goyal
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Hardcover
Pages:	331
ISBN-13:	978-1-4666-4671-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	1-4666-4671-3
Barcode:	9781466646711

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