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Books > Business & Economics > Business & management > Sales & marketing
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Innovations in Services Marketing and Management - Strategies for Emerging Economies (Hardcover)
Loot Price: R4,839
Discovery Miles 48 390
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Innovations in Services Marketing and Management - Strategies for Emerging Economies (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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Modern corporations face a variety of challenges and opportunities
in the field of sustainable development. Properly managing assets
and maintaining effective relationships with customers are crucial
considerations in successful businesses. Innovations in Services
Marketing and Management: Strategies for Emerging Economies
presents insights into marketing strategies and tactical
perspectives in both large and small enterprises. The chapters in
this book explore case studies, contemporary research, and
theoretical frameworks in effective business management, providing
students, academicians, researchers, and managers with the
resources and insight necessary to identify key trends in emerging
economies and build the next generation of innovative services.
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