An invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety and green tourism, COME CLOSER offers a framework for strategic and practical tourism economy management and competitiveness. The book includes valuable direction for managing the fine balance of government and private industry in tourism to create shared, sustainable destination growth. Using emotive anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth, Mendiratta's collection of topics helps introduce critical aspects of tourism sector development.

Why is it that when a crisis occurs some people immediately, instinctively step up and lead, as though hearing a calling? Are they just wired that way, born to lead? Or do certain moments in their lives put them on a path to extraordinary leadership? The Call to Leadership: Unlocking the Leader Within in Times of Crisis reveals the true essence of leadership in times of extreme challenge. Beyond the technical aspects of leadership, this book goes deep into the hearts and minds of global decision makers at the highest level. Through exclusive interviews, twenty C-suite leaders from the travel, tourism and aviation industries share their unique perspectives and never-before-heard personal stories on how they led through one of the most challenging times in modern history when the world was literally grounded – the COVID-19 pandemic. Rigorous as a study of exceptional leadership, their very real revelations and raw reflections offer invaluable insight into how you can control and navigate your own personal or professional crises, emerging stronger on the other side.