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Aktive Produktindividualisierung - Ansatzpunkte zur nutzerorientierten Konzeption von Mass-Customization-Angeboten im... Aktive Produktindividualisierung - Ansatzpunkte zur nutzerorientierten Konzeption von Mass-Customization-Angeboten im Konsumgutermarkt (German, Paperback, 2009 ed.)
Anja Dull; Foreword by Prof Dr Hans H Bauer
R2,100 Discovery Miles 21 000
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Die Ergebnisse von Anja Dull liefern wichtige Erkenntnisse im Hinblick auf Ansatzpunkte zur nutzerorientierten Gestaltung und Positionierung von Mass-Customization-Angeboten im Konsumgutermarkt."

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