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Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht - Determinanten Und Erfolgswirkungen (German,... Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht - Determinanten Und Erfolgswirkungen (German, Paperback, 2008 ed.)
Prof Dr Manfred Krafft; Anke Hoffmann
R2,064 Discovery Miles 20 640
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Anhand von Befragungsdaten zu elf grossen deutschen Kundenkartenprogrammen untersucht Anke Hoffmann die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht."

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