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Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht - Determinanten Und Erfolgswirkungen (German, Paperback, 2008 ed.) Loot Price: R2,188
Discovery Miles 21 880
Repayment Terms: R205 pm x 12*
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Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht - Determinanten Und Erfolgswirkungen (German,...

Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht - Determinanten Und Erfolgswirkungen (German, Paperback, 2008 ed.)

Prof Dr Manfred Krafft; Anke Hoffmann

Series: Kundenmanagement & Electronic Commerce

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Loot Price R2,188 Discovery Miles 21 880 | Repayment Terms: R205 pm x 12*

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Anhand von Befragungsdaten zu elf grossen deutschen Kundenkartenprogrammen untersucht Anke Hoffmann die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Kundenmanagement & Electronic Commerce
Release date: 2008
First published: 2008
Foreword by: Prof Dr Manfred Krafft
Authors: Anke Hoffmann
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback - Trade
Pages: 324
Edition: 2008 ed.
ISBN-13: 978-3-8350-0945-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0945-1
Barcode: 9783835009455

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