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This book examines the history of translation under European
communism, bringing together studies on the Soviet Union, including
Russia and Ukraine, Yugoslavia, Hungary, East Germany,
Czechoslovakia, Bulgaria, and Poland. In any totalitarian regime
maintaining control over cultural exchange is strategically
important, so studying these regimes from the perspective of
translation can provide a unique insight into their history and
into the nature of their power. This book is intended as a sister
volume to Translation Under Fascism (Palgrave Macmillan, 2010) and
adopts a similar approach of using translation as a lens through
which to examine history. With a strong interdisciplinary focus, it
will appeal to students and scholars of translation studies,
translation history, censorship, translation and ideology, and
public policy, as well as cultural and literary historians of
Eastern Europe, Soviet communism, and the Cold War period.
Efficient and effective transportation networks are backbones to
modern societies. Methodologically, their design has mainly been
driven by optimization approaches oftentimes with a strong cost
focus. Their strategic planning, however, should go beyond detailed
cost analysis and identify other key decision drivers.
Transportation network centrality describes the appearance of a
network; hence is crucial for network design. Anne Paul develops a
strategic approach to transportation network design by
conceptualizing transportation network centrality and relating it
to the performance and quality of transportation networks.
Consequently, the concept of network centrality serves to support
decisions in strategic network design. A practical implementation
of this approach is provided, demonstrating its feasibility.
Potential readers include scholars and practitioners from
logistics, supply chain management, and operational research with
an interest in strategic transportation network design.
This book examines the history of translation under European
communism, bringing together studies on the Soviet Union, including
Russia and Ukraine, Yugoslavia, Hungary, East Germany,
Czechoslovakia, Bulgaria, and Poland. In any totalitarian regime
maintaining control over cultural exchange is strategically
important, so studying these regimes from the perspective of
translation can provide a unique insight into their history and
into the nature of their power. This book is intended as a sister
volume to Translation Under Fascism (Palgrave Macmillan, 2010) and
adopts a similar approach of using translation as a lens through
which to examine history. With a strong interdisciplinary focus, it
will appeal to students and scholars of translation studies,
translation history, censorship, translation and ideology, and
public policy, as well as cultural and literary historians of
Eastern Europe, Soviet communism, and the Cold War period.
Diese Arbeit beschaftigt sich mit der Bildung von
Persoenlichkeitseindrucken von unbekannten Gesichtern und dem
Einfluss von variierenden, als Testimonials eingesetzten
Werbegesichtern auf die Wahrnehmung der Markenpersoenlichkeit. Es
zeigte sich, dass sowohl die Persoenlichkeiten von Gesichtern als
auch von Marken in einer generellen Evaluationsdimension (z.B.
vertrauenswurdig, freundlich) und einer Starkedimension (z.B.
dominant, kraftvoll) wahrgenommen werden. Zudem konnte gezeigt
werden, dass die Wahrnehmung der Markenpersoenlichkeit gezielt
durch die Wahl unbekannter Werbegesichter beeinflussbar ist.
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