This book examines the history of translation under European communism, bringing together studies on the Soviet Union, including Russia and Ukraine, Yugoslavia, Hungary, East Germany, Czechoslovakia, Bulgaria, and Poland. In any totalitarian regime maintaining control over cultural exchange is strategically important, so studying these regimes from the perspective of translation can provide a unique insight into their history and into the nature of their power. This book is intended as a sister volume to Translation Under Fascism (Palgrave Macmillan, 2010) and adopts a similar approach of using translation as a lens through which to examine history. With a strong interdisciplinary focus, it will appeal to students and scholars of translation studies, translation history, censorship, translation and ideology, and public policy, as well as cultural and literary historians of Eastern Europe, Soviet communism, and the Cold War period.

Efficient and effective transportation networks are backbones to modern societies. Methodologically, their design has mainly been driven by optimization approaches oftentimes with a strong cost focus. Their strategic planning, however, should go beyond detailed cost analysis and identify other key decision drivers. Transportation network centrality describes the appearance of a network; hence is crucial for network design. Anne Paul develops a strategic approach to transportation network design by conceptualizing transportation network centrality and relating it to the performance and quality of transportation networks. Consequently, the concept of network centrality serves to support decisions in strategic network design. A practical implementation of this approach is provided, demonstrating its feasibility. Potential readers include scholars and practitioners from logistics, supply chain management, and operational research with an interest in strategic transportation network design.

This book examines the history of translation under European communism, bringing together studies on the Soviet Union, including Russia and Ukraine, Yugoslavia, Hungary, East Germany, Czechoslovakia, Bulgaria, and Poland. In any totalitarian regime maintaining control over cultural exchange is strategically important, so studying these regimes from the perspective of translation can provide a unique insight into their history and into the nature of their power. This book is intended as a sister volume to Translation Under Fascism (Palgrave Macmillan, 2010) and adopts a similar approach of using translation as a lens through which to examine history. With a strong interdisciplinary focus, it will appeal to students and scholars of translation studies, translation history, censorship, translation and ideology, and public policy, as well as cultural and literary historians of Eastern Europe, Soviet communism, and the Cold War period.

Diese Arbeit beschaftigt sich mit der Bildung von Persoenlichkeitseindrucken von unbekannten Gesichtern und dem Einfluss von variierenden, als Testimonials eingesetzten Werbegesichtern auf die Wahrnehmung der Markenpersoenlichkeit. Es zeigte sich, dass sowohl die Persoenlichkeiten von Gesichtern als auch von Marken in einer generellen Evaluationsdimension (z.B. vertrauenswurdig, freundlich) und einer Starkedimension (z.B. dominant, kraftvoll) wahrgenommen werden. Zudem konnte gezeigt werden, dass die Wahrnehmung der Markenpersoenlichkeit gezielt durch die Wahl unbekannter Werbegesichter beeinflussbar ist.